Roxie Węgiel

Roxie Węgiel — pop artist from PL.

Roxie, a rising young artist from Poland, has achieved remarkable success in just 18 months by winning The Voice Kids, Junior Eurovision Song Contest, and MTV…

Influence: 51.44% Fanbase: 23.62% Trending: 65.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Rossmann • 16.07% • Very Strong

As of 2025-09-08

3,642,214

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:17 UTC

Genres

poppoppolish poppolish viral popelectronicdance

Biography

Roxie, a rising young artist from Poland, has achieved remarkable success in just 18 months by winning The Voice Kids, Junior Eurovision Song Contest, and MTV EMA Best Polish Act. During this time, she has earned four gold and one platinum plaques, with more certifications on the horizon. Roxie has quickly become one of the most sought-after teen singers in the region, collaborating with major local brands and performing over 80 shows this year.

Top Brand Affinities

Report Date: 2025-09-08

Roxie Węgiel engages 18-24 & 25-34 audiences with repeatable results in POLAND, UNITED STATES, UNITED KINGDOM. The fan base skews heavily female (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (292,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Rossmann, Golden Rose, MISSGUIDED, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roxie Węgiel score 2.01% — Strong bucket.

Brand: RossmannBrand: Golden RoseBrand: MISSGUIDED

Followers:3,642,214

Engagements:73,304

Rate:2.0%

Posts:1,324

Avg Likes:71,229

Avg Comments:848

Avg Views:488,358

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,642,214 · Engagements 73,304 · Rate 2.0% Posts 1,324 · Views 488,358 · Avg Likes 71,229 · Avg Comments 848 · Avg Views 488,358	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 20% 13-17: 15% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (20%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	POLAND (91%) UNITED STATES (1%) UNITED KINGDOM (1%) ITALY (1%) BELGIUM (1%)	Top regions: POLAND (91%), UNITED STATES (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 52,392 avg likes/post · Tiktok: 292,000 avg views/post · Youtube: 196,358 avg views/post	Best reach: Tiktok 292,000 avg views; best engagement: Instagram 52,392 avg likes

Top Brand Affinities

Rossmann

Score: 16.07

Golden Rose

Score: 12.53

MISSGUIDED

Score: 6.26

Fanta

Score: 5.25

Stradivarius

Score: 4.78

Bershka

Score: 4.35

Subaru

Score: 4.33

Pull&Bear

Score: 2.88

Fila

Score: 2.81

H&M

Score: 2.54

Calvin Klein

Score: 2.47

Guess

Score: 2.15

Brand	Category	Score
Rossmann		16.07
Golden Rose		12.53
MISSGUIDED		6.26
Fanta		5.25
Stradivarius		4.78
Bershka		4.35
Subaru		4.33
Pull&Bear		2.88
Fila		2.81
H&M		2.54
Calvin Klein		2.47
Guess		2.15
CBS Television Studios		1.90
Armani		1.88
shein		1.82
Levi's		1.82
Huawei		1.78
Jack Daniels		1.64
CBS		1.61
Coca-Cola		1.58
SheInside		1.50
Tommy Hilfiger		1.43
New Balance		1.39
Vans		1.38
Polo Ralph Lauren		1.37
Yves Saint Laurent		1.34
OREO		1.26
Adidas		1.25
Zara		1.20
Audi		1.11
L'Oréal Paris		1.08
Huda Beauty		1.06
Reebok		1.04
McDonald's		1.02
Pepsi		1.02
Puma		1.00
FIFA		0.97
NYX Cosmetics		0.96
Maybelline		0.93
Converse		0.92
Nike		0.91
musical.ly		0.80
Pandora		0.74
Polaroid		0.74
Vogue		0.70
BMW		0.69
Lego		0.68
Porsche		0.67
Ray-Ban		0.64
PlayStation		0.58