Roxette Brand Affinity ranks highest Tele2 at 41.62% . Very Strong. Score DMDB 67.89% | Fanbase 61.86%

Roxette — pop artist from SE.

Roxette, consisting of Marie Fredriksson and Per Gessle, emerged from Sweden in the late 1980s as a pop duo. They achieved commercial success with 33…

Roxette

Recognizable

Country: SE | Artist ID: 11e81bc8-d34c-a0da-9aa8-a0369fe50396

Find Artist

Genres

poppopswedish popnew wave popmainstream poprockpop rocksoft rockeuropeaneuropop

Influential: 67.89% Fanbase: 61.86% Trending: 70.91%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 41.62% • Very Strong

As of 2025-09-10

659,191

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.89% | Fanbase 61.86% | Trending 70.91% | CAREER STAGE: MAINSTREAM

Biography

Roxette, consisting of Marie Fredriksson and Per Gessle, emerged from Sweden in the late 1980s as a pop duo. They achieved commercial success with 33 chart-topping singles and over 90 million record sales worldwide.

Their breakthrough came in 1989 with hits like "The Look" and "Listen To Your Heart," followed by the iconic ballad "It Must Have Been Love" in 1990 and the successful "Joyride" album in 1991. Roxette remained a dominant force in the music industry for the next decade, consistently delivering hit singles and albums. Marie Fredriksson passed away on December 9, 2019, after a long battle with cancer, leaving behind a lasting legacy cherished by music enthusiasts across the globe.

Report Date: 2025-09-10

Roxette engages 25-34 & 35-44 audiences with repeatable results in BRAZIL, ARGENTINA, UNITED STATES. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,435,236 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Tele2, Warner Music, Ericsson, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roxette score 2.50% — Strong bucket.

Brand: Tele2Brand: Warner MusicBrand: Ericsson

Followers:659,191

Engagements:16,450

Rate:2.5%

Posts:2,038

Avg Likes:15,470

Avg Comments:746

Avg Views:2,481,586

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 659,191 · Engagements 16,450 · Rate 2.5% Posts 2,038 · Views 2,481,586 · Avg Likes 15,470 · Avg Comments 746 · Avg Views 2,481,586	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 24% 18-24: 24% 45-64: 10%	Largest: 25-34 (40%); next: 35-44 (24%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	BRAZIL (24%) ARGENTINA (7%) UNITED STATES (7%) SWEDEN (6%) INDONESIA (4%)	Top regions: BRAZIL (24%), ARGENTINA (7%), UNITED STATES (7%)
Platform Engagement	Instagram: 2,307 avg likes/post · Tiktok: 46,350 avg views/post · Youtube: 2,435,236 avg views/post	Best reach: Youtube 2,435,236 avg views; best engagement: Youtube 10,389 avg likes

Top Brand Affinities

Tele2

Score: 41.62

Warner Music

Score: 27.26

Ericsson

Score: 15.41

Hummel

Score: 9.30

KARL LAGERFELD

Score: 5.25

Pilsner Urquell

Score: 5.21

Movistar

Score: 4.78

Columbia Pictures

Score: 4.42

Husqvarna Motorcycles

Score: 4.33

Lollapalooza

Score: 4.05

NBC

Score: 3.80

MTV

Score: 3.70

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Tele2		41.62
Warner Music		27.26
Ericsson		15.41
Hummel		9.30
KARL LAGERFELD		5.25
Pilsner Urquell		5.21
Movistar		4.78
Columbia Pictures		4.42
Husqvarna Motorcycles		4.33
Lollapalooza		4.05
NBC		3.80
MTV		3.70
Campari		3.35
Snoopy And The Peanuts Gang		2.95
Harrods		2.85
Martini		2.77
Boeing		2.69
VidaSana		2.64
Guinness		2.46
Spotify Music		2.38
Faber-Castell		2.36
Transformers		2.25
Baileys		2.24
LEGOLAND		2.17
Paramount Pictures		2.16
Cadillac		2.05
AMC		2.05
Vogue		2.05
Cafecito		1.93
ASICS		1.90
Star Wars		1.88
Skoda		1.85
Coca-Cola		1.84
Renault		1.82
HBO		1.79
Volvo		1.72
Pixar		1.66
Aperol		1.65
Warner Bros		1.63
Jack Daniels		1.62
Lego		1.62
Peugeot		1.60
DC Entertainment		1.55
Netflix		1.52
Sony		1.50
Harley-Davidson		1.48
KFC		1.48
Huawei		1.47
Fiat		1.45
McDonald's		1.42