Route 94
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
39,242
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:51:09 UTC
Genres
Biography
Route 94 commands interest from 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, IRELAND. With a heavily male (67%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (713 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,242 · Engagements 713 · Rate 1.8% Posts 20 · Views 0 · Avg Likes 713 · Avg Comments 38 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 53% 35-44: 21% 18-24: 21% 45-64: 4% |
Largest: 25-34 (53%); next: 35-44 (21%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (39%) UNITED STATES (12%) IRELAND (5%) SPAIN (5%) AUSTRALIA (4%) |
Top regions: UNITED KINGDOM (39%), UNITED STATES (12%), IRELAND (5%) |
| Platform Engagement | Instagram: 713 avg likes/post | best engagement: Instagram 713 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Motel Rocks
soccerbible
MOOG
Maison Kitsuné
Trancefamily
Sennheiser
Victoria Beckham
Napapijri
Akai
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 100.04 | |
| Pioneer | 71.58 | |
| Ableton | 47.89 | |
| Motel Rocks | 44.52 | |
| soccerbible | 41.96 | |
| MOOG | 40.68 | |
| Maison Kitsuné | 31.00 | |
| Trancefamily | 24.60 | |
| Sennheiser | 24.25 | |
| Victoria Beckham | 21.90 | |
| Napapijri | 20.50 | |
| Akai | 20.29 | |
| SoundCloud | 20.19 | |
| All Saints | 19.36 | |
| Ballantine's | 19.04 | |
| Intimissimi | 17.32 | |
| DHL | 16.66 | |
| Tomorrowland | 15.39 | |
| Vauxhall | 14.19 | |
| JetSetter | 11.60 | |
| Amazon Music | 10.77 | |
| Moët & Chandon | 10.71 | |
| LATAM | 9.40 | |
| Beats Electronics | 8.29 | |
| Carlsberg | 7.58 | |
| Maison Margiela | 7.40 | |
| Marriott | 6.91 | |
| Stüssy | 6.82 | |
| Wilton | 6.80 | |
| Kappa | 6.76 | |
| Vivienne Westwood | 6.70 | |
| River Island | 6.47 | |
| Selfridges | 6.45 | |
| Tate Modern | 6.43 | |
| UEFA | 6.25 | |
| Jagermeister | 6.02 | |
| Absolut | 5.96 | |
| Coachella | 5.94 | |
| Bacardi | 5.83 | |
| Spotify Music | 5.54 | |
| Sega | 5.21 | |
| Arezzo | 5.14 | |
| Jimmy Choo | 4.94 | |
| Hennessy | 4.75 | |
| boohoo | 4.72 | |
| ASOS | 4.70 | |
| Emporium | 4.68 | |
| Monster Beverage | 4.59 | |
| Holden | 4.48 | |
| Guinness | 4.39 |
Official Profiles
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LoginArtist: Route 94
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
