Roupa Nova Brand Affinity ranks highest ChilliBeans at 24.47% . Very Strong. Score DMDB 62.71% | Fanbase 56.64%

Roupa Nova — latin artist from BR.

Roupa Nova is a Brazilian band with a four-decade career and the same lineup since its inception, with Paulinho (in memoriam). They have sold over 20 million…

Roupa Nova

Recognizable

Country: BR | Artist ID: 11e81bbd-9c2d-40ce-a344-a0369fe50396

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Genres

latinpagodesertanejompbaxelatin

Influential: 62.71% Fanbase: 56.64% Trending: 65.74%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 24.47% • Very Strong

As of 2025-09-10

4,120,187

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.71% | Fanbase 56.64% | Trending 65.74% | CAREER STAGE: MAINSTREAM

Biography

Roupa Nova is a Brazilian band with a four-decade career and the same lineup since its inception, with Paulinho (in memoriam). They have sold over 20 million copies, released 38 albums, and had 35 songs featured in soap operas. Known for their live performances, the band attracts a diverse audience that spans generations, remaining loyal to Cleberson, Feghali, Kiko, Nando, Paulinho (in memoriam), and Serginho.

Formed in 1980, Roupa Nova initially gained recognition after recording a year-end theme for a radio station. Renowned for their contributions to soap opera soundtracks, the band holds records for songs like "Tema da Vitória" and has produced hits such as "Whisky a Go-Go," "Dona," and "Coração Pirata." Fabio Nestares has recently joined as the seventh member, contributing vocals alongside the original band members.

Report Date: 2025-09-10

Roupa Nova draws 25-34 & 35-44 audiences and holds attention in BRAZIL, PORTUGAL, UNITED STATES. The skew is female-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 831,864 avg views per post, with Youtube sustaining the conversation. Audience adjacency to ChilliBeans, Akg, Lojas Renner makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roupa Nova score 0.30% — Low bucket.

Brand: ChilliBeansBrand: AkgBrand: Lojas Renner

Followers:4,120,187

Engagements:12,437

Rate:0.3%

Posts:4,096

Avg Likes:12,322

Avg Comments:376

Avg Views:834,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,120,187 · Engagements 12,437 · Rate 0.3% Posts 4,096 · Views 834,793 · Avg Likes 12,322 · Avg Comments 376 · Avg Views 834,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 24% 18-24: 24% 45-64: 13%	Largest: 25-34 (37%); next: 35-44 (24%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) JAPAN (0%) VENEZUELA (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,156 avg likes/post · Tiktok: 2,929 avg views/post · Youtube: 831,864 avg views/post	Best reach: Youtube 831,864 avg views; best engagement: Youtube 7,862 avg likes

Top Brand Affinities

ChilliBeans

Score: 24.47

Akg

Score: 21.45

Lojas Renner

Score: 19.11

Banco Bradesco

Score: 18.40

Cacau Show

Score: 17.59

Citi

Score: 16.32

Ambev

Score: 14.49

Boticario

Score: 13.86

Riachuelo

Score: 13.03

Itaipava

Score: 11.38

AstraZeneca

Score: 10.89

Sarar

Score: 10.45

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		24.47
Akg		21.45
Lojas Renner		19.11
Banco Bradesco		18.40
Cacau Show		17.59
Citi		16.32
Ambev		14.49
Boticario		13.86
Riachuelo		13.03
Itaipava		11.38
AstraZeneca		10.89
Sarar		10.45
Xerox		10.27
Eudora		9.98
Catupiry		6.90
Rapha		6.49
Kiko		6.40
Pfizer		4.75
Mary Kay		4.59
Heineken		3.70
Moda Praia		3.69
Avon		3.56
Uber		3.28
Lollapalooza		3.27
Tupperware Brands		2.50
Carrefour		2.13
Snoopy And The Peanuts Gang		1.89
Budweiser		1.84
Tinder		1.80
Jack Daniels		1.63
Pixar		1.52
Ferrero		1.47
Spotify Music		1.45
Pandora		1.41
Renault		1.38
Nutella		1.33
L'Oréal Paris		1.30
Herbalife		1.29
UFC		1.25
DC Entertainment		1.13
SheInside		1.12
Netflix		1.08
Yamaha		0.99
Chevrolet		0.98
Hyundai		0.96
Nintendo		0.88
Universal		0.81
musical.ly		0.77
Ray-Ban		0.70
Walt Disney		0.69