Ross Lynch Brand Affinity ranks highest Barbie at 12.85% . Very Strong. Score DMDB 58.30% | Fanbase 51.26%

Ross Lynch — pop artist from US.

Austin Moon is a singer-songwriter born on May 3, 1990. He rose to prominence in the music industry with his debut album released in 2015. Moon's music blends…

Ross Lynch

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-a4fa-fbca-b643-a0369fe50396

Find Artist

Genres

poppoppost-teen popsocial media popsoundtrack, stage & screensoundtrackamericanhollywood

Influential: 58.30% Fanbase: 51.26% Trending: 61.82%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 12.85% • Very Strong

As of 2025-09-10

13,785,099

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 58.30% | Fanbase 51.26% | Trending 61.82% | CAREER STAGE: MAINSTREAM

Biography

Austin Moon is a singer-songwriter born on May 3, 1990. He rose to prominence in the music industry with his debut album released in 2015. Moon's music blends pop and R&B influences, and he has gained a following for his soulful vocals and heartfelt lyrics. With a growing discography and a dedicated fan base, Moon continues to pursue his passion for creating music.

Report Date: 2025-09-10

Ross Lynch resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, ARGENTINA. With a heavily female (84%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (887,050 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Barbie, Houston Livestock Show and Rodeo, Glossier makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ross Lynch score 3.13% — Very Strong bucket.

Brand: BarbieBrand: Houston Livestock Show and RodeoBrand: Glossier

Followers:13,785,099

Engagements:431,936

Rate:3.1%

Posts:1,333

Avg Likes:425,653

Avg Comments:1,504

Avg Views:887,050

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,785,099 · Engagements 431,936 · Rate 3.1% Posts 1,333 · Views 887,050 · Avg Likes 425,653 · Avg Comments 1,504 · Avg Views 887,050	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 69% 25-34: 17% 13-17: 12% 35-44: 2%	Largest: 18-24 (69%); next: 25-34 (17%)
Gender Split	Female: 84% Male: 16% Non-binary/Other: 0%	Skews female (84%)
Top Countries	UNITED STATES (46%) MEXICO (9%) ARGENTINA (8%) BRAZIL (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (46%), MEXICO (9%), ARGENTINA (8%)
Platform Engagement	Instagram: 331,803 avg likes/post · Tiktok: 887,050 avg views/post	Best reach: Tiktok 887,050 avg views; best engagement: Instagram 331,803 avg likes

Top Brand Affinities

Barbie

Score: 12.85

Houston Livestock Show and Rodeo

Score: 11.35

Glossier

Score: 9.79

Brandy Melville

Score: 9.19

American Eagle

Score: 5.86

Free People

Score: 4.71

Steve Madden

Score: 4.68

Target

Score: 4.56

CBS Television Studios

Score: 4.55

American Airlines

Score: 4.49

OLD NAVY

Score: 4.10

Coach

Score: 4.03

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Top Brand Affinities

Brand	Category	Score
Barbie		12.85
Houston Livestock Show and Rodeo		11.35
Glossier		9.79
Brandy Melville		9.19
American Eagle		5.86
Free People		4.71
Steve Madden		4.68
Target		4.56
CBS Television Studios		4.55
American Airlines		4.49
OLD NAVY		4.10
Coach		4.03
CBS		4.02
Abercrombie & Fitch		3.45
Lollapalooza		3.38
Pic Collage		3.38
Kate Spade		3.31
Philips		3.21
Kylie Cosmetics		3.16
Victoria's Secret		3.05
Pull&Bear		3.04
Urban Outfitters		2.81
Sunnies Studios		2.71
Hollister Co		2.56
Fenty beauty		2.52
Sephora		2.40
Polaroid		2.32
ASOS		2.30
Dr. Martens		2.22
shein		2.18
Forever 21		2.17
AMC		2.17
Bershka		2.16
Nickelodeon		2.15
Too Faced Cosmetics		2.14
Cafecito		1.99
Universal		1.86
SheInside		1.85
Converse		1.83
Showtime		1.76
Walmart		1.74
Walt Disney		1.73
Polo Ralph Lauren		1.66
Michael Kors		1.66
Coachella		1.64
Vogue		1.58
Versace		1.58
Chrysler		1.54
Vans		1.50
FashionNova		1.47