ROSÉ
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
155,606,526
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 14:41:53 UTC
Genres
Biography
ROSÉ reliably reaches 18-24 & 25-34 audiences in INDONESIA, PHILIPPINES, UNITED STATES. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (4,900,000 avg views per post); Instagram layers on depth and replies. The audience sits near Style Nanda, GENTLE MONSTER, Kiehls, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,606,526 · Engagements 3,563,432 · Rate 2.3% Posts 1,380 · Views 6,525,786 · Avg Likes 3,506,785 · Avg Comments 25,611 · Avg Views 6,525,786 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 22% 13-17: 13% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (22%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
INDONESIA (14%) PHILIPPINES (10%) UNITED STATES (9%) THAILAND (7%) VIETNAM (7%) |
Top regions: INDONESIA (14%), PHILIPPINES (10%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 2,733,340 avg likes/post · Tiktok: 4,900,000 avg views/post · Youtube: 1,625,786 avg views/post | Best reach: Tiktok 4,900,000 avg views; best engagement: Instagram 2,733,340 avg likes |
Top Brand Affinities
Style Nanda
GENTLE MONSTER
Kiehls
OOTD Magazine
Dr. Martens
Stüssy
Alexander McQueen
Innisfree
Kate Spade
TOM FORD
Jollibee
Balenciaga
| Brand | Category | Score |
|---|---|---|
| Style Nanda | 11.95 | |
| GENTLE MONSTER | 10.35 | |
| Kiehls | 7.79 | |
| OOTD Magazine | 6.68 | |
| Dr. Martens | 5.20 | |
| Stüssy | 4.93 | |
| Alexander McQueen | 4.58 | |
| Innisfree | 4.44 | |
| Kate Spade | 3.54 | |
| TOM FORD | 3.08 | |
| Jollibee | 3.02 | |
| Balenciaga | 3.01 | |
| Fendi | 2.78 | |
| Tiffany | 2.47 | |
| Tesco | 2.24 | |
| Lollapalooza | 2.20 | |
| Hermès | 2.17 | |
| GAP | 2.17 | |
| Fujifilm | 2.04 | |
| Coachella | 1.98 | |
| Snoopy And The Peanuts Gang | 1.94 | |
| Kodak | 1.93 | |
| Petronas | 1.92 | |
| Costco | 1.90 | |
| Levi's | 1.73 | |
| SWAROVSKI | 1.73 | |
| New Balance | 1.72 | |
| Tiffany & Co | 1.71 | |
| Lush | 1.70 | |
| Snapseed | 1.61 | |
| UNIQLO | 1.61 | |
| Pepsi | 1.55 | |
| SheInside | 1.51 | |
| Yves Saint Laurent | 1.48 | |
| Chanel | 1.45 | |
| Pokemon Go | 1.42 | |
| shein | 1.37 | |
| Huawei | 1.36 | |
| GIVENCHY | 1.34 | |
| Guess | 1.33 | |
| Starbucks | 1.33 | |
| Polaroid | 1.32 | |
| Mitsubishi | 1.27 | |
| Los Angeles Lakers | 1.27 | |
| Supreme | 1.24 | |
| Pokemon | 1.23 | |
| Renault | 1.22 | |
| Burberry | 1.21 | |
| Puma | 1.20 | |
| musical.ly | 1.20 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
