ROSALÍA Brand Affinity ranks highest Sandro at 13.73% . Very Strong. Score DMDB 68.90% | Fanbase 70.71%

ROSALÍA — pop artist from ES.

Rosalía is a Grammy-winning recording artist and producer known for her innovative musical fusions and distinctive style. Her breakout album "El Mal Querer"…

ROSALÍA

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bc1-32d6-d91a-9bdf-a0369fe50396

Find Artist

Genres

poppopalternative popr&b, funk & soulr&b en espanolelectronicdancelatinlatin

Influential: 68.90% Fanbase: 70.71% Trending: 68.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sandro • 13.73% • Very Strong

As of 2025-09-10

70,499,663

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.90% | Fanbase 70.71% | Trending 68.00% | CAREER STAGE: MAINSTREAM

Biography

Rosalía is a Grammy-winning recording artist and producer known for her innovative musical fusions and distinctive style. Her breakout album "El Mal Querer" showcased a fusion of Flamenco and other Spanish music styles, earning her critical acclaim and multiple Latin Grammy Awards.

In 2022, Rosalía released her highly anticipated album MOTOMAMI, which debuted at #1 on Spotify's Global Album Chart and received widespread critical and commercial success. She has also made notable appearances on Saturday Night Live and TikTok Live, earning a Grammy Award nomination and embarking on a successful MOTOMAMI WORLD TOUR. Rosalía is actively involved in supporting music education through her work with the Grammy Museum.

Report Date: 2025-09-10

ROSALÍA is a clear fit for 18-24 & 25-34 audiences with strength across SPAIN, MEXICO, UNITED STATES. The audience is heavily female (56%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (10,750,000 avg views per post); Instagram builds the community layer. Affinity data highlights Sandro, Jean Paul Gaultier, JACQUEMUS, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ROSALÍA score 2.52% — Strong bucket.

Brand: SandroBrand: Jean Paul GaultierBrand: JACQUEMUS

Followers:70,499,663

Engagements:1,774,101

Rate:2.5%

Posts:1,453

Avg Likes:1,711,535

Avg Comments:16,503

Avg Views:17,090,870

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,499,663 · Engagements 1,774,101 · Rate 2.5% Posts 1,453 · Views 17,090,870 · Avg Likes 1,711,535 · Avg Comments 16,503 · Avg Views 17,090,870	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	SPAIN (13%) MEXICO (10%) UNITED STATES (10%) COLOMBIA (8%) ARGENTINA (7%)	Top regions: SPAIN (13%), MEXICO (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 842,141 avg likes/post · Tiktok: 10,750,000 avg views/post · Youtube: 6,340,870 avg views/post	Best reach: Tiktok 10,750,000 avg views; best engagement: Instagram 842,141 avg likes

Top Brand Affinities

Sandro

Score: 13.73

Jean Paul Gaultier

Score: 12.15

JACQUEMUS

Score: 10.07

Loewe

Score: 6.74

Movistar

Score: 6.08

Lollapalooza

Score: 5.95

Champion

Score: 5.57

Suavecito

Score: 5.43

KARL LAGERFELD

Score: 5.41

Miu Miu

Score: 5.10

Tim Hortons

Score: 5.05

Cafecito

Score: 5.02

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Top Brand Affinities

Brand	Category	Score
Sandro		13.73
Jean Paul Gaultier		12.15
JACQUEMUS		10.07
Loewe		6.74
Movistar		6.08
Lollapalooza		5.95
Champion		5.57
Suavecito		5.43
KARL LAGERFELD		5.41
Miu Miu		5.10
Tim Hortons		5.05
Cafecito		5.02
Pull&Bear		4.97
Urban Outfitters		3.54
Kiko		3.47
Stradivarius		3.36
BALMAIN		2.83
Coachella		2.82
New Balance		2.74
Bulgari		2.72
Bershka		2.66
VidaSana		2.58
Primark		2.54
shein		2.51
Michael Kors		2.44
Fenty beauty		2.42
Kodak		2.41
Dr. Martens		2.38
ASOS		2.32
GAP		2.26
Garnier		2.07
Dolce & Gabbana		2.01
Tinder		1.96
Fendi		1.93
SheInside		1.92
Fujifilm		1.88
Zara		1.85
Bellagio		1.82
Polaroid		1.77
Cartier		1.74
Guess		1.72
Maybelline		1.69
L'Oréal Paris		1.69
Hermès		1.66
Spotify Music		1.65
The North Face		1.59
Versace		1.59
Vogue		1.59
H&M		1.54
Sephora		1.47