Roots Manuva

Roots Manuva — hip-hop & rap artist from GB.

Roots Manuva, the British rapper/producer also known as Rodney Smith, gained recognition in the late '90s with his dub and ragga-infused hip-hop style,…

Influence: 58.20% Fanbase: 40.33% Trending: 67.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 104.26% • Very Strong

As of 2025-09-10

19,828

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:33 UTC

Genres

hip-hop & raphip-hop/rapuk hip hoptrip hopturntablismhip hopelectronicninjaelectronicabig beatother electronic music

Biography

Roots Manuva, the British rapper/producer also known as Rodney Smith, gained recognition in the late '90s with his dub and ragga-infused hip-hop style, releasing acclaimed albums through Big Dada and Ninja Tune. His debut album, Brand New Second Hand, earned him international attention and a MOBO award in 1999. His follow-up, Run Come Save Me, released in 2001, propelled him to further success with the hit single "Witness (I Hope)" and a Mercury Prize nomination. Subsequent albums like Awfully Deep in 2005 and Slime & Reason in 2008 continued his introspective, genre-bending approach.

In 2010, Roots Manuva collaborated with producer Wrongtom for the remix project Duppy Writer, featuring tracks from his catalog. His 2015 release, Bleeds, showcased a diverse sound with production from Four Tet and Adrian Sherwood, further solidifying his reputation as a versatile and innovative artist. Throughout his career, Roots Manuva has maintained a consistent output of singles and EPs, collaborating with artists like Jamie Cullum and Skunk Anansie's Skin, while continually evolving his sound and pushing boundaries in the music industry.

Top Brand Affinities

Report Date: 2025-09-10

Roots Manuva commands interest from 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (267 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Akai, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roots Manuva score 1.35% — Moderate bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:19,828

Engagements:267

Rate:1.3%

Posts:134

Avg Likes:267

Avg Comments:13

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,828 · Engagements 267 · Rate 1.3% Posts 134 · Views 0 · Avg Likes 267 · Avg Comments 13 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 36% 18-24: 13% 45-64: 11%	Largest: 25-34 (38%); next: 35-44 (36%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED KINGDOM (50%) UNITED STATES (9%) FRANCE (4%) AUSTRALIA (4%) GERMANY (3%)	Top regions: UNITED KINGDOM (50%), UNITED STATES (9%), FRANCE (4%)
Platform Engagement	Instagram: 267 avg likes/post	best engagement: Instagram 267 avg likes

Top Brand Affinities

Mixcloud

Score: 104.26

Akai

Score: 61.12

MOOG

Score: 46.95

Ableton

Score: 31.56

ITV

Score: 21.45

Pioneer

Score: 17.98

Akg

Score: 17.90

Tate Modern

Score: 16.46

Beats Electronics

Score: 15.37

Vauxhall

Score: 12.48

Fred Perry

Score: 12.47

Pro Tools

Score: 12.21

Brand	Category	Score
Mixcloud		104.26
Akai		61.12
MOOG		46.95
Ableton		31.56
ITV		21.45
Pioneer		17.98
Akg		17.90
Tate Modern		16.46
Beats Electronics		15.37
Vauxhall		12.48
Fred Perry		12.47
Pro Tools		12.21
Amazon Music		11.88
Sennheiser		11.22
SoundCloud		10.57
BBC		7.56
Spotify Music		6.82
Stone Island		6.36
Clarks		6.22
Stüssy		6.15
Carhartt		5.93
Selfridges		5.73
Warner Bros		5.50
Guinness		5.16
Tesco		4.94
Sega		4.88
Columbia Pictures		4.26
Kickstarter		4.22
Sneakerhead		4.12
Lush		3.51
Mortal Kombat		3.41
Hennessy		3.22
Leica		3.11
Lego		3.02
Olympus		2.97
Kodak		2.95
MTV		2.91
Showtime		2.89
Matrix		2.67
Fujifilm		2.63
The North Face		2.44
Emporium		2.43
Mulberry		2.34
ASICS		2.31
Nickelodeon		2.30
Baileys		2.25
ASOS		2.25
Dr. Martens		2.24
Transformers		2.22
Polaroid		2.21