Rooler
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
155,871
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:47 UTC
Genres
Biography
Rooler converts attention from 18-24 & 25-34 audiences across GERMANY, NETHERLANDS, FRANCE. Audience shape is heavily male (81%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,569 avg views per post, with supportive conversation on Instagram. Shared audience with iHeartRaves, Pioneer, Tomorrowland underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,871 · Engagements 10,213 · Rate 6.6% Posts 94 · Views 2,569 · Avg Likes 10,178 · Avg Comments 322 · Avg Views 2,569 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 7% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
GERMANY (22%) NETHERLANDS (12%) FRANCE (8%) BELGIUM (5%) POLAND (5%) |
Top regions: GERMANY (22%), NETHERLANDS (12%), FRANCE (8%) |
| Platform Engagement | Instagram: 9,998 avg likes/post · Youtube: 2,569 avg views/post | Best reach: Youtube 2,569 avg views; best engagement: Instagram 9,998 avg likes |
Top Brand Affinities
iHeartRaves
Pioneer
Tomorrowland
Mixcloud
Trancefamily
Efteling
Alpha Industries
Gamescom
Ableton
Jagermeister
SoundCloud
Movistar
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 50.73 | |
| Pioneer | 32.10 | |
| Tomorrowland | 29.36 | |
| Mixcloud | 28.08 | |
| Trancefamily | 26.88 | |
| Efteling | 23.36 | |
| Alpha Industries | 18.57 | |
| Gamescom | 16.10 | |
| Ableton | 12.05 | |
| Jagermeister | 11.35 | |
| SoundCloud | 10.56 | |
| Movistar | 10.35 | |
| Emporium | 8.42 | |
| Grey Goose | 7.33 | |
| RAZER | 6.09 | |
| Amstel | 6.06 | |
| Seat | 5.93 | |
| Myprotein | 5.71 | |
| Alpinestars | 5.50 | |
| Bacardi | 4.92 | |
| Heineken | 4.73 | |
| Superdry | 4.53 | |
| Opel | 4.42 | |
| Husqvarna Motorcycles | 4.18 | |
| BBS | 3.98 | |
| Monster Beverage | 3.77 | |
| Pull&Bear | 3.64 | |
| Spotify Music | 3.16 | |
| Beats Electronics | 3.09 | |
| Red Bull | 3.03 | |
| Coachella | 2.91 | |
| Great Wall | 2.84 | |
| Gymshark | 2.81 | |
| Volkswagen | 2.69 | |
| Nike | 2.64 | |
| Audi | 2.63 | |
| Counter-Strike | 2.56 | |
| Rover | 2.50 | |
| Lacoste | 2.38 | |
| Peugeot | 2.36 | |
| Jack Daniels | 2.31 | |
| The North Face | 2.24 | |
| Calvin Klein | 2.23 | |
| Lollapalooza | 2.02 | |
| shein | 2.01 | |
| Hollister Co | 2.01 | |
| KTM | 1.91 | |
| Tommy Hilfiger | 1.90 | |
| League of Legends | 1.88 | |
| Ducati | 1.80 |
Official Profiles
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LoginArtist: Rooler
The map shows every radio station that aired Rooler today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 1,360,528
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,359,379 | 99.92% |
| [+] |
Pandora |
1,149 | 0.08% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 07:00 UTC | Rooler | KUGL | St. Gallen, Switzerland | |
| 2025-12-28 03:00 UTC | Unity 2025 | Komplex AG | Zürich, Switzerland | — |
| 2025-12-31 03:00 UTC | Fcknye Festival 2025 | ING Arena | Brussels, Belgium | — |
| 2026-01-17 21:00 UTC | Gearbox Grand Prix 2026 | Ziggo Dome | Amsterdam, Netherlands | — |
| 2026-02-08 02:00 UTC | Apex 2026 | Maimarkthalle | Mannheim, Germany | — |
