Ronald Borjas

Ronald Borjas — pop artist from VE.

Born on November 19, 1981, in Maracaibo, Zulia State, this artist discovered his passion for music at the age of 10, initially drawn to percussion and later…

Influence: 48.97% Fanbase: 19.88% Trending: 63.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 42.64% • Very Strong

As of 2025-09-10

1,063,154

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:34:44 UTC

Genres

poppop reggaetonasian poplatinlatinmodern salsasalsa venezolanasalsa

Biography

Born on November 19, 1981, in Maracaibo, Zulia State, this artist discovered his passion for music at the age of 10, initially drawn to percussion and later transitioning to singing at 14. Joining Venezuela's Super Banda de Venezuela GUACO in 2002, he served as the lead vocalist for 11 years and contributed to four musical productions. In 2013, he embarked on a successful solo career, earning a Latin Grammy nomination and establishing himself as a prominent figure in the salsa scene with three original albums and numerous collaborations with notable artists such as Oscar D'Leon and Gilberto Santa Rosa.

Highly active in the salsa market, he is a key player in the industry, not only as an artist but also as a producer, owning and producing the project "Los Pikis." With a busy schedule of concerts and tours worldwide, this versatile musician continues to make a significant impact on the contemporary salsa landscape.

Top Brand Affinities

Report Date: 2025-09-10

Ronald Borjas cuts through with 25-34 & 18-24 audiences and consistency across VENEZUELA, UNITED STATES, COLOMBIA. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 14,400 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Zumba Wear, Movistar, Univision, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ronald Borjas score 0.47% — Low bucket.

Brand: Zumba WearBrand: MovistarBrand: Univision

Followers:1,063,154

Engagements:5,008

Rate:0.5%

Posts:3,790

Avg Likes:4,854

Avg Comments:111

Avg Views:17,064

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,063,154 · Engagements 5,008 · Rate 0.5% Posts 3,790 · Views 17,064 · Avg Likes 4,854 · Avg Comments 111 · Avg Views 17,064	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 32% 35-44: 17% 45-64: 7%	Largest: 25-34 (42%); next: 18-24 (32%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	VENEZUELA (46%) UNITED STATES (13%) COLOMBIA (9%) SPAIN (6%) CHILE (6%)	Top regions: VENEZUELA (46%), UNITED STATES (13%), COLOMBIA (9%)
Platform Engagement	Instagram: 3,468 avg likes/post · Tiktok: 14,400 avg views/post · Youtube: 2,664 avg views/post	Best reach: Tiktok 14,400 avg views; best engagement: Instagram 3,468 avg likes

Top Brand Affinities

Zumba Wear

Score: 42.64

Movistar

Score: 18.23

Univision

Score: 17.37

Pro Tools

Score: 15.60

Amazon Music

Score: 13.72

Cafecito

Score: 10.76

American Airlines

Score: 10.52

LATAM

Score: 9.43

VidaSana

Score: 8.92

iHeartRadio Music Awards

Score: 7.27

Suavecito

Score: 5.96

Daewoo

Score: 5.86

Brand	Category	Score
Zumba Wear		42.64
Movistar		18.23
Univision		17.37
Pro Tools		15.60
Amazon Music		13.72
Cafecito		10.76
American Airlines		10.52
LATAM		9.43
VidaSana		8.92
iHeartRadio Music Awards		7.27
Suavecito		5.96
Daewoo		5.86
Pioneer		5.35
Ableton		4.94
Gatorade		4.81
Amway		3.70
ESPN		3.38
Pepsi		3.00
NBC		2.43
Pic Collage		1.72
Nutella		1.65
Beats Electronics		1.51
Marvel		1.46
shein		1.45
Mitsubishi Motors		1.43
OREO		1.42
SheInside		1.37
Toyota		1.35
Ferrero		1.35
Coachella		1.27
Herbalife		1.27
Spotify Music		1.12
Los Angeles Lakers		1.10
SoundCloud		1.10
Coca-Cola		1.08
Paypal		1.08
Walt Disney		1.07
Ferrari		1.03
Guinness		1.01
Guess		1.00
Samsung Group		0.93
NFL		0.92
FashionNova		0.89
Pandora		0.88
Chevrolet		0.87
Rolex		0.86
Red Bull		0.85
FIFA		0.84
NBA		0.84
Vogue		0.80

Official Profiles

Artist: Ronald Borjas

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-12 04:00 UTC	Rey Ruiz, Ronald Borjas	Seminole Hard Rock Hotel & Casino Tampa	Tampa, United States	songkick.com ticketmaster.evyy.net ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-14 04:30 UTC	Rey Ruiz, Ronald Borjas	Arena Theatre	Houston, United States	songkick.com ticketmaster.evyy.net