Romeo Santos Brand Affinity ranks highest Univision at 18.72% . Very Strong. Score DMDB 75.21% | Fanbase 78.75%

Romeo Santos — latin artist from US.

Born on July 21, 1981 in the Bronx, New York, Anthony Santos began his music career as a member of the boy band Aventura, which he co-founded with his cousin…

Romeo Santos

Superstar

Country: US | Gender: male | Artist ID: 11e81bca-59e0-0fa0-ae8e-a0369fe50396

Find Artist

Genres

latinlatinsalsa y tropicalbachata

Influential: 75.21% Fanbase: 78.75% Trending: 73.44%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.72% • Very Strong

As of 2025-09-10

45,827,854

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 75.21% | Fanbase 78.75% | Trending 73.44% | CAREER STAGE: SUPERSTAR

Biography

Born on July 21, 1981 in the Bronx, New York, Anthony Santos began his music career as a member of the boy band Aventura, which he co-founded with his cousin and brothers. Aventura gained international success blending bachata with R&B, pop, and hip-hop, achieving multiple chart-topping hits before disbanding in 2011.

After the group's breakup, Santos launched a successful solo career, releasing several albums that combined tropical roots and bachata with various genres. His debut solo album, Formula, Vol. 1, was followed by Formula, Vol. 2, which went multi-platinum. Santos continued his solo success with albums like Golden and Utopia, the latter featuring a reunion with Aventura. In 2021, he released Utopia Live from MetLife Stadium and completed his Formula album trilogy with Formula, Vol. 3, collaborating with notable artists like Justin Timberlake and Rosalía.

Report Date: 2025-09-10

Romeo Santos is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, COLOMBIA, DOMINICAN REPUBLIC. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (665,650 avg views per post); Instagram builds the community layer. Affinity data highlights Univision, Suavecito, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Romeo Santos score 0.82% — Low bucket.

Brand: UnivisionBrand: SuavecitoBrand: Movistar

Followers:45,827,854

Engagements:376,882

Rate:0.8%

Posts:271

Avg Likes:376,360

Avg Comments:5,872

Avg Views:665,650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,827,854 · Engagements 376,882 · Rate 0.8% Posts 271 · Views 665,650 · Avg Likes 376,360 · Avg Comments 5,872 · Avg Views 665,650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 35-44: 7% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (13%) COLOMBIA (10%) DOMINICAN REPUBLIC (10%) MEXICO (10%) ECUADOR (9%)	Top regions: UNITED STATES (13%), COLOMBIA (10%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 344,996 avg likes/post · Youtube: 665,650 avg views/post	Best reach: Youtube 665,650 avg views; best engagement: Instagram 344,996 avg likes

Top Brand Affinities

Univision

Score: 18.72

Suavecito

Score: 8.40

Movistar

Score: 7.70

Gerber

Score: 5.74

Cafecito

Score: 4.95

VidaSana

Score: 4.79

shein

Score: 3.95

iHeartRadio Music Awards

Score: 3.90

SheInside

Score: 3.23

Uber

Score: 2.72

Kylie Cosmetics

Score: 2.53

Too Faced Cosmetics

Score: 2.35

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Top Brand Affinities

Brand	Category	Score
Univision		18.72
Suavecito		8.40
Movistar		7.70
Gerber		5.74
Cafecito		4.95
VidaSana		4.79
shein		3.95
iHeartRadio Music Awards		3.90
SheInside		3.23
Uber		2.72
Kylie Cosmetics		2.53
Too Faced Cosmetics		2.35
Herbalife		2.10
Target		1.93
Timberland		1.92
Pandora		1.87
Tarte Cosmetics		1.85
Versace		1.85
NYX Cosmetics		1.83
Dolce & Gabbana		1.80
Sephora		1.80
Anastasia Beverly Hills		1.79
Forever 21		1.76
Polo Ralph Lauren		1.67
FashionNova		1.61
Fenty beauty		1.60
Bershka		1.60
Los Angeles Lakers		1.58
L'Oréal Paris		1.57
Hollister Co		1.49
Ray-Ban		1.37
Sneakerhead		1.31
Fiat		1.31
Universal		1.30
Michael Kors		1.29
Chevrolet		1.23
musical.ly		1.20
Lamborghini		1.16
Guess		1.16
Vogue		1.15
UFC		1.15
Urban Decay Cosmetics		1.14
Heineken		1.13
Airbnb		1.08
Maybelline		1.08
NFL		1.06
Yves Saint Laurent		1.02
MAC Cosmetics		1.01
CBS		0.97
Walt Disney		0.96