Rombái

Rombái — pop artist from UY.

Fer Vázquez, hailing from Uruguay, is the lead vocalist, songwriter, and producer of the band Rombai, known for their urban cumbia sound. Formed in late 2013…

Influence: 57.52% Fanbase: 46.49% Trending: 63.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 122.95% • Very Strong

As of 2025-09-10

3,655,234

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:02:45 UTC

Genres

popcumbia popasian poplatinlatincumbia

Biography

Fer Vázquez, hailing from Uruguay, is the lead vocalist, songwriter, and producer of the band Rombai, known for their urban cumbia sound. Formed in late 2013 as a casual project with friends, Rombai gained attention with their debut single "Locuras Contigo" released on social media in 2014. Following the success of their second single "Yo También" in February 2015, Rombai quickly became one of Uruguay's prominent musical acts.

In 2016, Rombai expanded by adding Argentine singer Emilia Mernes to the group. With a focus on the urban genre, the band has garnered a growing fan base across Latin America, touring countries such as Argentina, Peru, Ecuador, Paraguay, Uruguay, and Bolivia by 2023, delivering impressive live performances and solidifying their presence in the region.

Top Brand Affinities

Report Date: 2025-09-10

Rombái performs best with fans in the 18-24 range, concentrated in ARGENTINA, URUGUAY, PERU. Audience composition is heavily female (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 63,983 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward 47 Street, Zumba Wear, Falabella, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rombái is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rombái score 0.28% — Low bucket.

Brand: 47 StreetBrand: Zumba WearBrand: Falabella

Followers:3,655,234

Engagements:10,332

Rate:0.3%

Posts:526

Avg Likes:10,266

Avg Comments:136

Avg Views:63,983

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,655,234 · Engagements 10,332 · Rate 0.3% Posts 526 · Views 63,983 · Avg Likes 10,266 · Avg Comments 136 · Avg Views 63,983	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 10% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	ARGENTINA (48%) URUGUAY (11%) PERU (9%) CHILE (7%) ECUADOR (6%)	Top regions: ARGENTINA (48%), URUGUAY (11%), PERU (9%)
Platform Engagement	Instagram: 8,303 avg likes/post · Youtube: 63,983 avg views/post	Best reach: Youtube 63,983 avg views; best engagement: Instagram 8,303 avg likes

Top Brand Affinities

47 Street

Score: 122.95

Zumba Wear

Score: 28.82

Falabella

Score: 18.71

Movistar

Score: 12.79

Suavecito

Score: 7.90

Cafecito

Score: 5.09

VidaSana

Score: 4.64

Campari

Score: 4.37

Lollapalooza

Score: 3.60

NBC

Score: 3.17

Pringles

Score: 3.05

MTV

Score: 2.64

Brand	Category	Score
47 Street		122.95
Zumba Wear		28.82
Falabella		18.71
Movistar		12.79
Suavecito		7.90
Cafecito		5.09
VidaSana		4.64
Campari		4.37
Lollapalooza		3.60
NBC		3.17
Pringles		3.05
MTV		2.64
shein		2.19
Tomorrowland		2.16
Peugeot		2.12
SheInside		1.75
Justin Bieber		1.43
Pokemon Go		1.38
musical.ly		1.34
Coca-Cola		1.29
Puma		1.12
OREO		1.10
Heineken		1.08
Converse		1.07
Spotify Music		1.06
Polaroid		1.04
Sony		1.03
Universal		1.01
Pepsi		1.01
Netflix		0.98
Honda		0.97
Marvel		0.96
Maybelline		0.95
Chevrolet		0.94
FIFA		0.89
Lamborghini		0.87
H&M		0.84
Walt Disney		0.83
Vogue		0.80
Vans		0.75
Nutella		0.69
Adidas		0.68
Pandora		0.66
McDonald's		0.66
Walmart		0.62
Chanel		0.59
GoPro		0.59
DC Entertainment		0.54
Nikon		0.54
Starbucks		0.53