Romare

Romare — r&b, funk & soul artist from GB.

Archie Fairhurst, known professionally as Romare, is a master of collage in his music, skilfully crafting rich new sounds from existing sources. Drawing…

Influence: 57.75% Fanbase: 39.68% Trending: 66.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

13,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 03:48:48 UTC

Genres

r&b, funk & soulindie souljazz & standardsindie jazznu jazzelectronicelectronicninjadeep houseelectronicaother electronic music

Biography

Archie Fairhurst, known professionally as Romare, is a master of collage in his music, skilfully crafting rich new sounds from existing sources. Drawing inspiration from a diverse range of influences, his work since 2012 is a tapestry of meticulously researched ideas and global sounds, blending playfulness with depth. The moniker Romare pays homage to the renowned artist Romare Bearden, whose collage techniques inspired Fairhurst to approach electronic music production with a thoughtful and considered approach, infusing his music with layers of meaning and exploration.

Top Brand Affinities

Report Date: 2025-09-09

Romare is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, FRANCE, UNITED KINGDOM. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,395 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Romare score 0.28% — Low bucket.

Followers:13,000

Engagements:37

Rate:0.3%

Posts:52

Avg Likes:34

Avg Comments:3

Avg Views:1,395

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,000 · Engagements 37 · Rate 0.3% Posts 52 · Views 1,395 · Avg Likes 34 · Avg Comments 3 · Avg Views 1,395	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 35% 35-44: 12% 45-64: 4%	Largest: 25-34 (46%); next: 18-24 (35%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (17%) FRANCE (15%) UNITED KINGDOM (9%) ITALY (7%) GERMANY (3%)	Top regions: UNITED STATES (17%), FRANCE (15%), UNITED KINGDOM (9%)
Platform Engagement	Youtube: 1,395 avg views/post	Best reach: Youtube 1,395 avg views; best engagement: Youtube 34 avg likes