Roman Flügel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
68,078
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:51:51 UTC
Genres
Biography
Born in 1970 in Darmstadt, Flügel's musical journey began with piano lessons in his youth, leading to his experimentation with electronic music in the '80s. His collaborations with Jörn Elling Wuttke resulted in numerous releases and successful projects like Alter Ego and Acid Jesus. Over the years, Flügel transitioned to working under his own name, releasing solo albums and EPs that showcased his diverse musical influences and innovative approach to electronic production. His extensive discography and continued output have solidified his status as a pioneering figure in the electronic music scene.
Roman Flügel converts attention from 25-34 & 18-24 audiences across GERMANY, UNITED KINGDOM, UNITED STATES. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 3,343 avg views per post, with supportive conversation on Instagram. Shared audience with Allen & Heath, Mixcloud, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 68,078 · Engagements 677 · Rate 1.0% Posts 409 · Views 3,343 · Avg Likes 674 · Avg Comments 29 · Avg Views 3,343 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 29% 35-44: 20% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
GERMANY (16%) UNITED KINGDOM (13%) UNITED STATES (10%) ITALY (8%) SPAIN (6%) |
Top regions: GERMANY (16%), UNITED KINGDOM (13%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 612 avg likes/post · Youtube: 3,343 avg views/post | Best reach: Youtube 3,343 avg views; best engagement: Instagram 612 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
MOOG
Ableton
Pioneer
Akai
SoundCloud
Sennheiser
Acne Studios
Tate Modern
Tomorrowland
Atmos
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 181.54 | |
| Mixcloud | 137.89 | |
| MOOG | 113.11 | |
| Ableton | 71.46 | |
| Pioneer | 58.14 | |
| Akai | 44.25 | |
| SoundCloud | 27.74 | |
| Sennheiser | 22.49 | |
| Acne Studios | 12.31 | |
| Tate Modern | 11.95 | |
| Tomorrowland | 11.15 | |
| Atmos | 8.60 | |
| Maison Margiela | 8.51 | |
| Amazon Music | 8.42 | |
| Garnier | 7.44 | |
| Pro Tools | 7.42 | |
| Spotify Music | 7.00 | |
| Beats Electronics | 6.49 | |
| Vivienne Westwood | 6.40 | |
| Jagermeister | 5.82 | |
| Stüssy | 5.31 | |
| Loewe | 4.96 | |
| Lufthansa | 4.81 | |
| Leica | 4.75 | |
| Carhartt | 4.52 | |
| Coachella | 4.33 | |
| Heinz | 3.86 | |
| Dr. Martens | 3.72 | |
| Campari | 3.56 | |
| Holden | 3.47 | |
| Kodak | 3.36 | |
| Lollapalooza | 3.27 | |
| Olympus | 3.08 | |
| Heineken | 2.94 | |
| Warner Bros | 2.93 | |
| Aperol | 2.68 | |
| Matrix | 2.34 | |
| Polaroid | 2.27 | |
| Showtime | 2.09 | |
| BBC | 2.08 | |
| Red Bull | 2.05 | |
| Paramount Pictures | 1.94 | |
| Budweiser | 1.92 | |
| Versace | 1.91 | |
| Guinness | 1.87 | |
| Fujifilm | 1.83 | |
| Tinder | 1.83 | |
| Jaguar | 1.81 | |
| New Balance | 1.73 | |
| The North Face | 1.73 |
Official Profiles
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LoginArtist: Roman Flügel
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
