Roger Waters Brand Affinity ranks highest MOOG at 15.46% . Very Strong. Score DMDB 63.95% | Fanbase 56.49%

Roger Waters — rock artist from GB.

Roger Waters is known as the grand conceptualist of Pink Floyd, contributing significantly to iconic albums such as Dark Side of the Moon, Wish You Were Here,…

Roger Waters

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc7-84d5-8602-9e94-a0369fe50396

Find Artist

Genres

rockart rockalbum rockrockclassic rockprogressive rocksymphonic rockpsychedelic rock

Influential: 63.95% Fanbase: 56.49% Trending: 67.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 15.46% • Very Strong

As of 2025-09-09

2,097,944

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.95% | Fanbase 56.49% | Trending 67.68% | CAREER STAGE: MAINSTREAM

Biography

Roger Waters is known as the grand conceptualist of Pink Floyd, contributing significantly to iconic albums such as Dark Side of the Moon, Wish You Were Here, and The Wall. Following Syd Barrett's departure, Waters emerged as a prominent songwriter, crafting a series of '70s albums that showcased his distinctive voice within rock music. After leaving Pink Floyd in 1983, Waters pursued a solo career with concept albums like The Pros and Cons of Hitchhiking, Radio K.A.O.S., and Amused to Death, addressing personal and political themes. In recent years, Waters has focused on staging live performances of Pink Floyd classics and composing classical music while also engaging in activism. In 2023, he released a reimagined version of Dark Side of the Moon to commemorate the album's 50th anniversary, accompanied by two sold-out shows in London.

Report Date: 2025-09-09

Roger Waters reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, ITALY. The base is heavily male (83%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (57,825 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Pro Tools, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roger Waters score 0.55% — Low bucket.

Brand: MOOGBrand: Pro ToolsBrand: Lollapalooza

Followers:2,097,944

Engagements:11,536

Rate:0.5%

Posts:1,892

Avg Likes:11,228

Avg Comments:392

Avg Views:74,875

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,097,944 · Engagements 11,536 · Rate 0.5% Posts 1,892 · Views 74,875 · Avg Likes 11,228 · Avg Comments 392 · Avg Views 74,875	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 23% 35-44: 22% 45-64: 21%	Largest: 25-34 (32%); next: 18-24 (23%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (17%) BRAZIL (14%) ITALY (7%) UNITED KINGDOM (5%) MEXICO (5%)	Top regions: UNITED STATES (17%), BRAZIL (14%), ITALY (7%)
Platform Engagement	Instagram: 8,119 avg likes/post · Tiktok: 17,050 avg views/post · Youtube: 57,825 avg views/post	Best reach: Youtube 57,825 avg views; best engagement: Instagram 8,119 avg likes

Top Brand Affinities

MOOG

Score: 15.46

Pro Tools

Score: 7.56

Lollapalooza

Score: 7.42

Movistar

Score: 5.61

Ableton

Score: 4.30

Campari

Score: 3.34

Cafecito

Score: 3.07

Jack Daniels

Score: 3.07

Leica

Score: 3.00

Kodak

Score: 2.90

Heineken

Score: 2.89

Columbia Pictures

Score: 2.88

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
MOOG		15.46
Pro Tools		7.56
Lollapalooza		7.42
Movistar		5.61
Ableton		4.30
Campari		3.34
Cafecito		3.07
Jack Daniels		3.07
Leica		3.00
Kodak		2.90
Heineken		2.89
Columbia Pictures		2.88
Spotify Music		2.81
Star Wars		2.80
Guinness		2.47
Harley-Davidson		2.39
MTV		2.37
BBC		2.31
Warner Bros		2.25
AMC		2.19
Dr. Martens		2.14
SoundCloud		2.05
Tomorrowland		1.99
HBO		1.94
Paramount Pictures		1.90
Yamaha		1.81
Fujifilm		1.76
Polaroid		1.75
DC Entertainment		1.71
Jaguar		1.70
Pixar		1.70
musical.ly		1.69
Budweiser		1.67
Nintendo		1.61
Ducati		1.58
Pepsi		1.58
Transformers		1.56
Sony		1.56
Lego		1.53
Cadillac		1.50
National Geographic		1.48
Nikon		1.47
Beats Electronics		1.46
Tesla Motors		1.40
Canon		1.39
Renault		1.33
Coca-Cola		1.29
Cartier		1.29
Universal		1.27
Vans		1.25