Rodriguez

Rodriguez — rock artist from US.

Sixto Rodriguez, a Detroit-born artist, experienced a remarkable resurgence in fame thanks to the 2012 documentary Searching for Sugar Man, which led to a…

Influence: 61.02% Fanbase: 47.46% Trending: 67.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

54,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 22:38:37 UTC

Genres

rockrockpsychedelic rockfolk & traditionalfolkfolk rock

Biography

Sixto Rodriguez, a Detroit-born artist, experienced a remarkable resurgence in fame thanks to the 2012 documentary Searching for Sugar Man, which led to a newfound global audience discovering his music. Initially a commercial nonentity in the late '60s, Rodriguez's debut album Cold Fact achieved multi-platinum success in Australia, New Zealand, and South Africa before his rediscovery in the late '90s. Despite the album's critical acclaim, it failed to gain commercial traction due to limited radio play and marketing challenges.

Rodriguez's unique blend of Dylan-inspired imagery and folk-funk, recorded in collaboration with notable musicians like Dennis Coffey and Mike Theodore, created a timeless and otherworldly sound. His journey from obscurity to international acclaim showcased the enduring power of his music, which resonated with audiences across generations. Rodriguez's legacy lives on through his influential discography and the impact he made on fans worldwide before his passing in 2023.

Top Brand Affinities

Report Date: 2025-09-09

Rodriguez resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, SPAIN. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (25,445 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rodriguez score 0.37% — Low bucket.

Followers:54,700

Engagements:205

Rate:0.4%

Posts:3

Avg Likes:205

Avg Comments:1

Avg Views:25,445

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 54,700 · Engagements 205 · Rate 0.4% Posts 3 · Views 25,445 · Avg Likes 205 · Avg Comments 1 · Avg Views 25,445	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 22% 35-44: 20% 45-64: 19%	Largest: 25-34 (36%); next: 18-24 (22%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (7%) SPAIN (6%) FRANCE (6%) AUSTRALIA (5%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (7%), SPAIN (6%)
Platform Engagement	Youtube: 25,445 avg views/post	Best reach: Youtube 25,445 avg views; best engagement: Youtube 205 avg likes