Roddy Ricch

Roddy Ricch — hip-hop & rap artist from US.

Rapper Roddy Ricch emerged from Compton with a blend of introspective rhymes and melodic trap, gaining recognition with the platinum single "Die Young" in 2018…

Influence: 72.15% Fanbase: 75.15% Trending: 70.65% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 30.99% • Very Strong

As of 2025-09-26

19,683,084

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:01 UTC

Genres

hip-hop & rapraptrapmelodic raphip-hop/raphip hop

Biography

Rapper Roddy Ricch emerged from Compton with a blend of introspective rhymes and melodic trap, gaining recognition with the platinum single "Die Young" in 2018 and achieving a Billboard 200 chart-topper in 2019 with Please Excuse Me for Being Antisocial. Influenced by artists like Meek Mill, Future, Speaker Knockerz, and Young Thug, Ricch began recording at 16, infusing his music with elements of Atlanta trap and Chicago drill while reflecting on Los Angeles street life. His debut project, Feed tha Streets, dropped in late 2017, followed by the viral success of "Die Young" and subsequent releases that solidified his mainstream presence, culminating in a Grammy win for his collaboration on Nipsey Hussle's "Racks in the Middle."

Top Brand Affinities

Report Date: 2025-09-26

Roddy Ricch resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (70%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (1,100,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Palm Angels, Alexander Wang makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roddy Ricch score 2.28% — Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: Alexander Wang

Followers:19,683,084

Engagements:448,233

Rate:2.3%

Posts:99

Avg Likes:442,418

Avg Comments:6,655

Avg Views:1,173,246

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,683,084 · Engagements 448,233 · Rate 2.3% Posts 99 · Views 1,173,246 · Avg Likes 442,418 · Avg Comments 6,655 · Avg Views 1,173,246	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (37%) BRAZIL (9%) INDIA (5%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (37%), BRAZIL (9%), INDIA (5%)
Platform Engagement	Instagram: 351,106 avg likes/post · Tiktok: 1,100,000 avg views/post · Youtube: 73,246 avg views/post	Best reach: Tiktok 1,100,000 avg views; best engagement: Instagram 351,106 avg likes

Top Brand Affinities

Spinrilla

Score: 30.99

Palm Angels

Score: 20.33

Alexander Wang

Score: 14.20

True Religion

Score: 13.59

Amazon Music

Score: 12.60

Maison Margiela

Score: 10.11

JACQUEMUS

Score: 10.06

New Era

Score: 9.21

SoundCloud

Score: 8.20

Hennessy

Score: 7.89

Steve Madden

Score: 7.74

Pro Tools

Score: 7.56

Brand	Category	Score
Spinrilla		30.99
Palm Angels		20.33
Alexander Wang		14.20
True Religion		13.59
Amazon Music		12.60
Maison Margiela		10.11
JACQUEMUS		10.06
New Era		9.21
SoundCloud		8.20
Hennessy		7.89
Steve Madden		7.74
Pro Tools		7.56
Kodak		7.35
boohoo		6.88
Coach		6.73
Maybach		6.53
Urban Outfitters		6.53
Champion		6.42
Fenty beauty		6.24
Moncler		5.97
FashionNova		5.64
MISSGUIDED		5.56
Alexander McQueen		5.50
Beats Electronics		5.19
ESPN		5.15
Los Angeles Lakers		5.01
Carhartt		4.91
Supreme		4.65
UGG		4.20
NBA		4.10
Balenciaga		4.05
Versace		3.85
TOM FORD		3.84
Spotify Music		3.78
Timberland		3.77
BALMAIN		3.63
NFL		3.62
Christian Louboutin		3.60
Sneakerhead		3.47
Polo Ralph Lauren		3.20
Gucci		3.10
Target		3.00
Stüssy		2.98
Rolls-Royce		2.94
Louis Vuitton		2.93
MTV		2.91
Barber Shop Connect		2.89
shein		2.87
Dolce & Gabbana		2.81
Fendi		2.70