Rod Stewart Brand Affinity ranks highest Easyjet at 13.33% . Very Strong. Score DMDB 71.83% | Fanbase 69.54%

Rod Stewart — pop artist from GB.

Rod Stewart, a British musician, began his career in the early '60s as a vocalist and harmonica player in various bands, including the Jeff Beck Group and the…

Rod Stewart

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc3-2f8f-d9da-bbc3-a0369fe50396

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Genres

popadult standardsrockrocksoft rockclassic rockmellow goldpop rock

Influential: 71.83% Fanbase: 69.54% Trending: 72.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Easyjet • 13.33% • Very Strong

As of 2025-09-09

6,984,716

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.83% | Fanbase 69.54% | Trending 72.98% | CAREER STAGE: SUPERSTAR

Biography

Rod Stewart, a British musician, began his career in the early '60s as a vocalist and harmonica player in various bands, including the Jeff Beck Group and the Faces. Stewart's distinctive blend of folk, rock, blues, and country music set him apart as a versatile and innovative songwriter and interpretive singer. Throughout the '70s, he achieved commercial success with hit albums such as "Every Picture Tells a Story" and "Never a Dull Moment."

In the '80s, Stewart's musical direction shifted towards pop trends, leading to mixed critical reception. Despite this, he continued to release albums and explore different genres, including rock, soul, and standards. Stewart's later career saw him delve into cover albums and return to his songwriting roots with releases like "Time" and "Another Country." In 2018, he released "Blood Red Roses," showcasing his enduring creativity and musical evolution.

Report Date: 2025-09-09

Rod Stewart resonates with 25-34 & 18-24 audiences and sustains presence in BRAZIL, UNITED STATES, INDONESIA. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 119,300 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Easyjet, British Airways, Marks & Spencer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rod Stewart score 0.36% — Low bucket.

Brand: EasyjetBrand: British AirwaysBrand: Marks & Spencer

Followers:6,984,716

Engagements:25,171

Rate:0.4%

Posts:1,185

Avg Likes:23,455

Avg Comments:1,038

Avg Views:182,949

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,984,716 · Engagements 25,171 · Rate 0.4% Posts 1,185 · Views 182,949 · Avg Likes 23,455 · Avg Comments 1,038 · Avg Views 182,949	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 18-24: 24% 35-44: 23% 45-64: 21%	Largest: 25-34 (29%); next: 18-24 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	BRAZIL (26%) UNITED STATES (13%) INDONESIA (10%) PHILIPPINES (7%) MEXICO (4%)	Top regions: BRAZIL (26%), UNITED STATES (13%), INDONESIA (10%)
Platform Engagement	Instagram: 16,744 avg likes/post · Tiktok: 119,300 avg views/post · Youtube: 63,649 avg views/post	Best reach: Tiktok 119,300 avg views; best engagement: Instagram 16,744 avg likes

Top Brand Affinities

Easyjet

Score: 13.33

British Airways

Score: 11.19

Marks & Spencer

Score: 9.70

Tate Modern

Score: 9.12

Selfridges

Score: 8.81

Vivienne Westwood

Score: 5.53

ALDI

Score: 5.13

Harrods

Score: 4.62

Lindt

Score: 4.41

NBC

Score: 4.38

Cadbury

Score: 3.84

Pfizer

Score: 3.69

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Top Brand Affinities

Brand	Category	Score
Easyjet		13.33
British Airways		11.19
Marks & Spencer		9.70
Tate Modern		9.12
Selfridges		8.81
Vivienne Westwood		5.53
ALDI		5.13
Harrods		4.62
Lindt		4.41
NBC		4.38
Cadbury		3.84
Pfizer		3.69
Guinness		3.55
Emporium		3.51
Paramount Pictures		3.45
Heinz		3.40
Martini		3.24
ABC		3.17
Columbia Pictures		3.17
Baileys		3.17
BBC		3.10
Tesco		3.06
Warner Bros		3.03
NHL		3.01
Dr. Martens		2.90
Aperol		2.80
Snoopy And The Peanuts Gang		2.58
Bentley		2.50
MTV		2.46
Budweiser		2.43
ASOS		2.42
Land Rover		2.39
Lollapalooza		2.37
LEGOLAND		2.14
Dolce & Gabbana		2.12
Harley-Davidson		2.06
McLaren		2.03
Lush		1.98
Transformers		1.98
Primark		1.96
Jack Daniels		1.90
Cafecito		1.88
Bellagio		1.87
Polo Ralph Lauren		1.86
Showtime		1.83
Spotify Music		1.77
Coachella		1.77
Jaguar		1.77
NFL		1.75
Star Wars		1.73