ROCKY (ASTRO)

ROCKY (ASTRO) from KR.

Sure! Here is a revised version: As a music writer, I specialize in analyzing and critiquing various genres of music. With a keen ear for detail and a passion…

Influence: 52.72% Fanbase: 29.10% Trending: 64.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 13.08% • Very Strong

As of 2025-09-09

3,078,083

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:53:19 UTC

Biography

Sure! Here is a revised version:

As a music writer, I specialize in analyzing and critiquing various genres of music. With a keen ear for detail and a passion for storytelling through sound, I craft engaging and informative articles that resonate with music enthusiasts. My reviews are thoughtful and insightful, providing readers with a deeper understanding and appreciation of the music being discussed.

Through my writing, I aim to capture the essence of each musical piece, conveying its emotional impact and technical prowess. Whether exploring the latest releases or delving into timeless classics, I strive to offer fresh perspectives and spark meaningful conversations within the music community. With a commitment to excellence and a dedication to celebrating the artistry of musicians, I bring a unique voice to the world of music journalism.

Top Brand Affinities

Report Date: 2025-09-09

ROCKY (ASTRO) converts attention from 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, PHILIPPINES. Audience shape is heavily female (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 81,231 avg likes per post, with supportive conversation on Instagram. Shared audience with Movistar, Accor Hotels, Innisfree underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ROCKY (ASTRO) score 2.64% — Strong bucket.

Brand: MovistarBrand: Accor HotelsBrand: Innisfree

Followers:3,078,083

Engagements:81,231

Rate:2.6%

Posts:128

Avg Likes:81,231

Avg Comments:1,771

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,078,083 · Engagements 81,231 · Rate 2.6% Posts 128 · Views 0 · Avg Likes 81,231 · Avg Comments 1,771 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 14% 35-44: 2%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 83% Male: 17% Non-binary/Other: 0%	Skews female (83%)
Top Countries	INDONESIA (19%) UNITED STATES (10%) PHILIPPINES (9%) SOUTH KOREA (8%) THAILAND (8%)	Top regions: INDONESIA (19%), UNITED STATES (10%), PHILIPPINES (9%)
Platform Engagement	Instagram: 81,231 avg likes/post	best engagement: Instagram 81,231 avg likes

Top Brand Affinities

Movistar

Score: 13.08

Accor Hotels

Score: 10.00

Innisfree

Score: 5.70

iHeartRadio Music Awards

Score: 4.68

Lollapalooza

Score: 4.37

Jollibee

Score: 4.15

Cafecito

Score: 2.97

Mary Kay

Score: 2.68

League of Legends

Score: 2.41

Polaroid

Score: 2.34

Calvin Klein

Score: 2.23

Ferrero

Score: 1.96

Brand	Category	Score
Movistar		13.08
Accor Hotels		10.00
Innisfree		5.70
iHeartRadio Music Awards		4.68
Lollapalooza		4.37
Jollibee		4.15
Cafecito		2.97
Mary Kay		2.68
League of Legends		2.41
Polaroid		2.34
Calvin Klein		2.23
Ferrero		1.96
Yves Saint Laurent		1.89
Tiffany		1.85
Bershka		1.70
Pixar		1.64
Polo Ralph Lauren		1.47
KitKat		1.41
Pokemon		1.33
Coachella		1.31
L'Oréal Paris		1.31
Forever 21		1.29
Tiffany & Co		1.23
BBC		1.21
Pokemon Go		1.17
Vogue		1.17
McDonald's		1.17
OREO		1.16
shein		1.13
Cartier		1.13
Universal		1.12
Starbucks		1.10
UNIQLO		1.10
H&M		1.10
Walt Disney		1.08
Converse		1.08
SheInside		1.05
Maybelline		1.00
Lego		0.91
Burberry		0.90
musical.ly		0.88
Nintendo		0.87
Vans		0.86
Puma		0.86
Pepsi		0.83
Spotify Music		0.81
IKEA		0.81
Paypal		0.79
HBO		0.76
Gucci		0.70