Rockwell

Rockwell — electronic artist from GB.

Rockwell, also known as Thomas Green, has emerged as a standout talent in the drum and bass scene, garnering praise from industry giants like Billboard, Fact…

Influence: 57.83% Fanbase: 41.74% Trending: 65.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 139.44% • Very Strong

As of 2025-09-08

12,016

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:40:19 UTC

Genres

electronicdanceelectronicdrum & bass

Biography

Rockwell, also known as Thomas Green, has emerged as a standout talent in the drum and bass scene, garnering praise from industry giants like Billboard, Fact Magazine, and Resident Advisor. His discography boasts releases on acclaimed labels such as Metalheadz, Critical, and Shogun Audio, with his debut album ‘Obsolete Medium’ earning a spot in Billboard’s top 10 Electronic LPs of 2015. Tracks like ‘Underpass’ and ‘Detroit’ showcase Rockwell’s unique production style, characterized by meticulous detail and innovative arrangements that have captivated audiences on both dance floors and airwaves. His music has received widespread support from drum and bass icons like Andy C and Friction, as well as radio personalities such as Zane Lowe and Mistajam.

Rockwell’s music, known for its explosive impact, has left a lasting impression on listeners, with his track ‘Detroit’ even causing Zane Lowe’s subwoofer to malfunction during a live BBC Radio 1 broadcast. With a reputation for pushing the boundaries of drum and bass, Rockwell continues to captivate audiences with his distinct sound and innovative approach to music production, solidifying his status as a pioneering figure in the genre.

Top Brand Affinities

Report Date: 2025-09-08

Rockwell cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, BRAZIL. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 377 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Ableton, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rockwell score 3.16% — Very Strong bucket.

Brand: MixcloudBrand: AbletonBrand: Pioneer

Followers:12,016

Engagements:380

Rate:3.2%

Posts:104

Avg Likes:377

Avg Comments:16

Avg Views:377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,016 · Engagements 380 · Rate 3.2% Posts 104 · Views 377 · Avg Likes 377 · Avg Comments 16 · Avg Views 377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 33% 35-44: 13% 13-17: 6%	Largest: 25-34 (48%); next: 18-24 (33%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED KINGDOM (28%) UNITED STATES (20%) BRAZIL (7%) AUSTRALIA (4%) AUSTRIA (3%)	Top regions: UNITED KINGDOM (28%), UNITED STATES (20%), BRAZIL (7%)
Platform Engagement	Instagram: 361 avg likes/post · Youtube: 377 avg views/post	Best reach: Youtube 377 avg views; best engagement: Instagram 361 avg likes

Top Brand Affinities

Mixcloud

Score: 139.44

Ableton

Score: 71.91

Pioneer

Score: 58.19

MOOG

Score: 43.86

Akai

Score: 36.92

Sennheiser

Score: 28.45

SoundCloud

Score: 27.77

Vauxhall

Score: 16.84

Beats Electronics

Score: 12.79

Atmos

Score: 11.79

Pro Tools

Score: 11.17

Warner Bros

Score: 8.33

Brand	Category	Score
Mixcloud		139.44
Ableton		71.91
Pioneer		58.19
MOOG		43.86
Akai		36.92
Sennheiser		28.45
SoundCloud		27.77
Vauxhall		16.84
Beats Electronics		12.79
Atmos		11.79
Pro Tools		11.17
Warner Bros		8.33
Spotify Music		7.13
Tate Modern		7.04
Tomorrowland		7.03
Stüssy		6.28
Pilsner Urquell		5.61
Jagermeister		5.53
Counter-Strike		5.28
Tesco		4.09
BBC		4.02
Chrysler		4.00
Carhartt		3.97
Sneakerhead		3.59
Red Bull		3.58
Mortal Kombat		3.55
Matrix		3.52
Fallout		3.39
Guinness		2.89
ASICS		2.71
Jack Daniels		2.62
Monster Beverage		2.48
Lego		2.36
Vans		2.30
Heineken		2.24
Kodak		2.18
Coachella		2.17
Showtime		2.12
Star Wars		2.07
Sony		2.02
Adobe		1.98
Volkswagen		1.98
GoPro		1.94
Reebok		1.90
Polaroid		1.87
Lush		1.84
New Balance		1.84
Nintendo		1.83
ASOS		1.83
McLaren		1.82