Rocío Dúrcal

Rocío Dúrcal — pop artist from ES.

Maria de los Angeles de las Heras Ortíz, known professionally as Rocío Durcal, was a Spanish actress and singer born into a working-class family. She began her…

Influence: 65.59% Fanbase: 59.13% Trending: 68.82% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 39.93% • Very Strong

As of 2025-11-01

1,695,021

Social Media Followers

As of 2025-11-01

00:00:00

Hours Airplay

2025-12-29 17:55:59 UTC

Genres

poplatin poppoplatinlatinrancherabolerocancion melodica

Biography

Maria de los Angeles de las Heras Ortíz, known professionally as Rocío Durcal, was a Spanish actress and singer born into a working-class family. She began her music career at a young age, participating in festivals and radio contests before being discovered by producer Luis Sanz at the age of 15. Taking on the stage name Rocío Durcal, she achieved success in the 1960s with albums like Mis 19 Canciones de Juventud and Siempre, and later ventured into ranchera and romantic ballads. Durcal collaborated with renowned songwriters such as Juan Carlos Calderon, Roberto Livi, and Marco Antonio Solís. She passed away in Madrid on March 25, 2006, after battling cancer.

Throughout her career, Rocío Durcal toured extensively in countries like Mexico, Venezuela, Puerto Rico, and the U.S., and collaborated with artists like Juan Gabriel. In the early '70s, she toured with her husband, singer Antonio Morales. Durcal's versatile music style and collaborations with prominent songwriters solidified her legacy as a respected figure in the Spanish music industry.

Top Brand Affinities

Report Date: 2025-11-01

Rocío Dúrcal connects with 25-34 & 35-44 audiences and shows durable traction across MEXICO, UNITED STATES, COLOMBIA. With a female-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,593,468 avg views per post; Youtube adds dependable engagement depth. Overlap with Univision, Movistar, Cafecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rocío Dúrcal moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rocío Dúrcal score 0.58% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:1,695,021

Engagements:9,829

Rate:0.6%

Posts:290

Avg Likes:9,546

Avg Comments:118

Avg Views:1,602,482

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,695,021 · Engagements 9,829 · Rate 0.6% Posts 290 · Views 1,602,482 · Avg Likes 9,546 · Avg Comments 118 · Avg Views 1,602,482	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 23% 45-64: 19% 18-24: 9%	Largest: 25-34 (47%); next: 35-44 (23%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	MEXICO (26%) UNITED STATES (16%) COLOMBIA (16%) VENEZUELA (9%) ECUADOR (6%)	Top regions: MEXICO (26%), UNITED STATES (16%), COLOMBIA (16%)
Platform Engagement	Instagram: 743 avg likes/post · Tiktok: 9,014 avg views/post · Youtube: 1,593,468 avg views/post	Best reach: Youtube 1,593,468 avg views; best engagement: Youtube 8,421 avg likes

Top Brand Affinities

Univision

Score: 39.93

Movistar

Score: 8.73

Cafecito

Score: 8.48

Amazon Music

Score: 7.84

American Airlines

Score: 6.93

VidaSana

Score: 4.01

Spotify Music

Score: 2.48

MTV

Score: 2.28

Versace

Score: 2.19

L'Oréal Paris

Score: 1.85

musical.ly

Score: 1.76

Pixar

Score: 1.76

Brand	Category	Score
Univision		39.93
Movistar		8.73
Cafecito		8.48
Amazon Music		7.84
American Airlines		6.93
VidaSana		4.01
Spotify Music		2.48
MTV		2.28
Versace		2.19
L'Oréal Paris		1.85
musical.ly		1.76
Pixar		1.76
Paramount Pictures		1.74
Walmart		1.62
Pepsi		1.50
Pandora		1.50
Vogue		1.46
Los Angeles Lakers		1.44
Anastasia Beverly Hills		1.38
Coca-Cola		1.36
Coachella		1.33
Tarte Cosmetics		1.31
Target		1.31
Cartier		1.28
Sony		1.25
Walt Disney		1.19
Universal		1.17
MAC Cosmetics		1.11
Heineken		1.04
Netflix		1.01
Mitsubishi		1.01
Beats Electronics		0.96
NFL		0.90
Polaroid		0.86
Lamborghini		0.86
Chevrolet		0.82
Puma		0.80
Tiffany & Co		0.80
Honda		0.80
Rolex		0.78
NBA		0.77
Star Wars		0.75
Christian Dior		0.73
Marvel Entertainment		0.72
DC Entertainment		0.69
Ford		0.69
Zara		0.65
Louis Vuitton		0.64
Lego		0.62
Prada		0.61