Rochy RD Brand Affinity ranks highest Sprayground at 52.12% . Very Strong. Score DMDB 60.39% | Fanbase 46.14%

Rochy RD — pop artist from DO.

Rochy RD is a Dominican rapper and singer known for his contributions to the Latin trap and reggaeton genres. He gained recognition in the music industry in…

Rochy RD

Recognizable

Country: DO | Gender: male | Artist ID: 11e85937-4a8f-4bf6-b37f-aa1c026db3d8

Find Artist

Genres

popdominican pophip-hop & raptrap latinorap dominicanohip hopreggaedembow dominicanoreggaelatindembowurbano latino

Influential: 60.39% Fanbase: 46.14% Trending: 67.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 52.12% • Very Strong

As of 2025-09-09

10,408,357

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.39% | Fanbase 46.14% | Trending 67.51% | CAREER STAGE: MAINSTREAM

Biography

Rochy RD is a Dominican rapper and singer known for his contributions to the Latin trap and reggaeton genres. He gained recognition in the music industry in the early 2010s and has since released several successful singles and collaborations. Rochy RD continues to be a prominent figure in the urban music scene, with a growing fan base both in the Dominican Republic and internationally.

Report Date: 2025-09-09

Rochy RD commands interest from 18-24 & 25-34 audiences in DOMINICAN REPUBLIC, UNITED STATES, COLOMBIA. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,827,863 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Sprayground, Warner Music, True Religion points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rochy RD score 0.61% — Low bucket.

Brand: SpraygroundBrand: Warner MusicBrand: True Religion

Followers:10,408,357

Engagements:63,579

Rate:0.6%

Posts:595

Avg Likes:59,422

Avg Comments:2,941

Avg Views:1,827,863

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,408,357 · Engagements 63,579 · Rate 0.6% Posts 595 · Views 1,827,863 · Avg Likes 59,422 · Avg Comments 2,941 · Avg Views 1,827,863	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	DOMINICAN REPUBLIC (45%) UNITED STATES (20%) COLOMBIA (7%) SPAIN (6%) VENEZUELA (4%)	Top regions: DOMINICAN REPUBLIC (45%), UNITED STATES (20%), COLOMBIA (7%)
Platform Engagement	Instagram: 3,876 avg likes/post · Youtube: 1,827,863 avg views/post	Best reach: Youtube 1,827,863 avg views; best engagement: Youtube 55,546 avg likes

Top Brand Affinities

Sprayground

Score: 52.12

Warner Music

Score: 24.39

True Religion

Score: 18.64

Univision

Score: 17.74

New Era

Score: 16.50

Amazon Music

Score: 10.83

Diablo

Score: 10.41

Foot Locker

Score: 9.79

Andis

Score: 9.38

Kappa

Score: 7.61

Urban Outfitters

Score: 6.33

Barber Shop Connect

Score: 6.26

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Top Brand Affinities

Brand	Category	Score
Sprayground		52.12
Warner Music		24.39
True Religion		18.64
Univision		17.74
New Era		16.50
Amazon Music		10.83
Diablo		10.41
Foot Locker		9.79
Andis		9.38
Kappa		7.61
Urban Outfitters		6.33
Barber Shop Connect		6.26
Scania		5.86
Omega		5.81
Suavecito		5.51
Iberostar Hotels & Resorts		5.11
Los Angeles Lakers		5.09
BaByliss		4.87
American Airlines		4.75
Colgate		4.67
Kiko		3.79
Acura		3.63
VidaSana		3.33
New Balance		3.16
Guess		2.92
Rolls-Royce		2.86
NBA		2.73
Cafecito		2.72
Tommy Hilfiger		2.60
Versace		2.50
musical.ly		2.49
Honda		2.46
Fila		2.40
Lacoste		2.36
Carrefour		2.35
Puma		2.18
SoundCloud		1.97
Spotify Music		1.86
Fiat		1.82
Universal		1.80
Suzuki		1.71
Lexus		1.70
FashionNova		1.68
Under Armour		1.67
Rolex		1.66
Balenciaga		1.65
Cartier		1.64
Beats Electronics		1.64
Bugatti		1.60
Bershka		1.53