Rocco

Rocco — pop artist from US.

Thank you for visiting. Follow @roccoyellow on Instagram.

Influence: 52.07% Fanbase: 26.95% Trending: 64.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 18.71% • Very Strong

As of 2025-09-08

653,316

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:44 UTC

Genres

popbedroom r&bindie poppopr&b, funk & soulchill r&balternativealternative

Biography

Thank you for visiting. Follow @roccoyellow on Instagram.

Top Brand Affinities

Report Date: 2025-09-08

Rocco indexes high with fans in the 18-24 range in UNITED STATES, PHILIPPINES, CANADA. The skew is male-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 13,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Zumiez, Persona 5, Jollibee, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rocco when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rocco score 1.50% — Moderate bucket.

Brand: ZumiezBrand: Persona 5Brand: Jollibee

Followers:653,316

Engagements:9,796

Rate:1.5%

Posts:1,325

Avg Likes:9,678

Avg Comments:88

Avg Views:14,712

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 653,316 · Engagements 9,796 · Rate 1.5% Posts 1,325 · Views 14,712 · Avg Likes 9,678 · Avg Comments 88 · Avg Views 14,712	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (39%) PHILIPPINES (14%) CANADA (4%) THAILAND (4%) INDONESIA (4%)	Top regions: UNITED STATES (39%), PHILIPPINES (14%), CANADA (4%)
Platform Engagement	Instagram: 7,651 avg likes/post · Tiktok: 13,000 avg views/post · Youtube: 1,712 avg views/post	Best reach: Tiktok 13,000 avg views; best engagement: Instagram 7,651 avg likes

Top Brand Affinities

Zumiez

Score: 18.71

Persona 5

Score: 12.01

Jollibee

Score: 11.76

SpeedPaint

Score: 6.81

Champion

Score: 5.10

RAZER

Score: 4.93

Verizon

Score: 3.54

Urban Outfitters

Score: 3.33

Cartoon Network

Score: 3.22

Coachella

Score: 3.15

Chrysler

Score: 2.81

League of Legends

Score: 2.73

Brand	Category	Score
Zumiez		18.71
Persona 5		12.01
Jollibee		11.76
SpeedPaint		6.81
Champion		5.10
RAZER		4.93
Verizon		3.54
Urban Outfitters		3.33
Cartoon Network		3.22
Coachella		3.15
Chrysler		2.81
League of Legends		2.73
SoundCloud		2.69
Faber-Castell		2.65
Prismacolor		2.56
Lollapalooza		2.34
Fenty beauty		2.23
Showtime		2.18
Bellagio		2.13
GAP		2.07
Polaroid		2.04
Nintendo		1.99
Spotify Music		1.95
Costco		1.90
UNIQLO		1.88
Forever 21		1.80
Polo Ralph Lauren		1.72
Target		1.71
Activision Blizzard		1.71
Pokemon Go		1.66
Walt Disney		1.65
Walmart		1.63
Pokemon		1.60
Sprite		1.59
shein		1.57
H&M		1.52
Hollister Co		1.52
New Balance		1.49
Marvel Entertainment		1.49
Beats Electronics		1.39
SheInside		1.37
Marvel		1.37
FashionNova		1.34
Pixar		1.31
Fujifilm		1.30
CBS Television Studios		1.27
Microsoft		1.26
Chipotle Mexican Grill		1.25
Guess		1.18
Ferrero		1.17