Robinson

Robinson — pop artist from NZ.

Robinson, a singer-songwriter, shares her emotional journey through heartfelt lyrics on her social media platforms. Follow her on Instagram at @robinsonxmusic…

Influence: 53.47% Fanbase: 28.32% Trending: 66.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 61.72% • Very Strong

As of 2025-09-09

49,235

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:39:30 UTC

Genres

poppopaustralian popnz popmainstream popalternativealt zelectronicdance

Biography

Robinson, a singer-songwriter, shares her emotional journey through heartfelt lyrics on her social media platforms. Follow her on Instagram at @robinsonxmusic and TikTok at @robinsonmusic for a glimpse into her soulful music and personal reflections.

Top Brand Affinities

Report Date: 2025-09-09

Robinson resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, AUSTRALIA, INDIA. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 749 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Air New Zealand, Live Nation, Kmart maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Robinson score 0.26% — Low bucket.

Brand: Air New ZealandBrand: Live NationBrand: Kmart

Followers:49,235

Engagements:126

Rate:0.3%

Posts:68

Avg Likes:121

Avg Comments:11

Avg Views:749

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,235 · Engagements 126 · Rate 0.3% Posts 68 · Views 749 · Avg Likes 121 · Avg Comments 11 · Avg Views 749	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (20%) AUSTRALIA (8%) INDIA (7%) BRAZIL (7%) NEW ZEALAND (7%)	Top regions: UNITED STATES (20%), AUSTRALIA (8%), INDIA (7%)
Platform Engagement	Instagram: 87 avg likes/post · Youtube: 749 avg views/post	Best reach: Youtube 749 avg views; best engagement: Instagram 87 avg likes

Top Brand Affinities

Air New Zealand

Score: 61.72

Live Nation

Score: 22.62

Kmart

Score: 13.21

Qantas

Score: 12.30

Amazon Music

Score: 11.33

New Line Cinema

Score: 11.27

Ableton

Score: 10.77

Accor Hotels

Score: 9.84

Sennheiser

Score: 9.83

Pro Tools

Score: 9.45

iHeartRadio Music Awards

Score: 8.43

Pioneer

Score: 8.12

Brand	Category	Score
Air New Zealand		61.72
Live Nation		22.62
Kmart		13.21
Qantas		12.30
Amazon Music		11.33
New Line Cinema		11.27
Ableton		10.77
Accor Hotels		9.84
Sennheiser		9.83
Pro Tools		9.45
iHeartRadio Music Awards		8.43
Pioneer		8.12
Sunnies Studios		6.63
Coachella		6.33
Spotify Music		6.32
Vodafone		5.42
MTV		5.06
Lollapalooza		4.85
boohoo		4.76
ASOS		4.59
Holden		4.55
SoundCloud		4.33
Polaroid		3.96
Showtime		3.89
Dr. Martens		3.82
Billabong		3.75
Kodak		3.68
NBC		3.55
Beats Electronics		3.49
Tomorrowland		3.39
Urban Outfitters		3.33
Topshop		3.22
Emporium		2.97
Guinness		2.86
Tinder		2.82
Cadbury		2.81
BBC		2.77
TOM FORD		2.69
Lush		2.55
Paramount Pictures		2.44
Lululemon Athletica		2.21
Primark		2.12
Fenty beauty		2.12
Fendi		2.10
A Game of Tones		2.04
Aperol		1.98
The Olympic Games		1.94
McLaren		1.86
Netflix		1.85
Airbnb		1.82