Robin Packalen

Robin Packalen — pop artist from FI.

Robin Packalen, 25, is a major Scandinavian pop sensation with over 460 million streams and five number one albums in Finland. Winner of four Finnish Grammys…

Influence: 49.30% Fanbase: 24.17% Trending: 61.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stockmann • 68.34% • Very Strong

As of 2025-09-09

743,082

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:12:50 UTC

Genres

poppopfinnish popmainstream popelectronicfinnish dance popdance

Biography

Robin Packalen, 25, is a major Scandinavian pop sensation with over 460 million streams and five number one albums in Finland. Winner of four Finnish Grammys and an MTV EMA award, he boasts a social media following of over 985,000. His debut album was released last year, showcasing his modern twist on timeless pop music influenced by K-pop, Bruno Mars, Bieber, Timberlake, Pharrell, and Michael Jackson.

Known for his energetic and charismatic performances, Robin Packalen's international singles have garnered over 27 million streams and reached number one on Spotify, iTunes, and Deezer. With a growing fanbase in the Nordics, Brazil, and Germany, he continues to captivate audiences with his unique blend of talent and charisma that sets him apart in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Robin Packalen is a clear fit for 18-24 & 25-34 audiences with strength across FINLAND, BRAZIL, UNITED STATES. The audience is heavily female (70%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (80,250 avg views per post); Tiktok builds the community layer. Affinity data highlights Stockmann, Nelly.com, Nokian Tyres, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Robin Packalen score 1.25% — Moderate bucket.

Brand: StockmannBrand: Nelly.comBrand: Nokian Tyres

Followers:743,082

Engagements:9,319

Rate:1.3%

Posts:4,188

Avg Likes:8,836

Avg Comments:66

Avg Views:81,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 743,082 · Engagements 9,319 · Rate 1.3% Posts 4,188 · Views 81,813 · Avg Likes 8,836 · Avg Comments 66 · Avg Views 81,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 20% 13-17: 12% 35-44: 6%	Largest: 18-24 (60%); next: 25-34 (20%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	FINLAND (57%) BRAZIL (5%) UNITED STATES (4%) ESTONIA (3%) SWEDEN (3%)	Top regions: FINLAND (57%), BRAZIL (5%), UNITED STATES (4%)
Platform Engagement	Instagram: 3,795 avg likes/post · Tiktok: 80,250 avg views/post · Youtube: 1,563 avg views/post	Best reach: Tiktok 80,250 avg views; best engagement: Tiktok 4,921 avg likes

Top Brand Affinities

Stockmann

Score: 68.34

Nelly.com

Score: 66.69

Nokian Tyres

Score: 61.71

Gant

Score: 19.48

Tele2

Score: 19.22

Zalando

Score: 14.04

Ted Baker

Score: 11.59

Angry Birds

Score: 10.64

H&M Home

Score: 7.24

Lidl

Score: 7.01

Nokia

Score: 6.70

Gatorade

Score: 5.47

Brand	Category	Score
Stockmann		68.34
Nelly.com		66.69
Nokian Tyres		61.71
Gant		19.48
Tele2		19.22
Zalando		14.04
Ted Baker		11.59
Angry Birds		10.64
H&M Home		7.24
Lidl		7.01
Nokia		6.70
Gatorade		5.47
NHL		4.92
IKEA		3.77
ASUS		3.72
Pringles		3.51
Fila		3.00
H&M		2.61
Volvo		2.52
Burger King		2.52
Michael Kors		2.44
Coca-Cola		2.11
Pokemon Go		2.06
Dr. Martens		2.04
Tomorrowland		1.89
Skoda		1.85
Converse		1.78
Puma		1.74
Adidas		1.73
Victoria's Secret		1.72
KTM		1.71
Aperol		1.67
Vans		1.67
Lego		1.66
Levi's		1.51
Guess		1.46
Ray-Ban		1.46
Tommy Hilfiger		1.33
Pepsi		1.30
Pokemon		1.28
Airbnb		1.26
Ferrari		1.24
Red Bull		1.22
L'Oréal Paris		1.21
New Balance		1.20
Urban Decay Cosmetics		1.18
Huawei		1.18
Versace		1.16
Anastasia Beverly Hills		1.16
shein		1.15