Roberta Flack Brand Affinity ranks highest Warner Music at 36.31% . Very Strong. Score DMDB 58.41% | Fanbase 49.22%

Roberta Flack — pop artist from US.

Roberta Flack, known for her elegant and sophisticated musical style, rose to fame in the 1970s with a series of romantic jazz ballad hits. Born to a church…

Roberta Flack

Established

Country: US | Gender: female | Artist ID: 11e81bce-0a13-10d6-947d-a0369fe50396

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Genres

popadult standardsr&b, funk & soulquiet stormr&b/soulclassic soulfunksouldiscomotownjazz & standardsvocal jazzrocksoft rockmellow gold

Influential: 58.41% Fanbase: 49.22% Trending: 63.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 36.31% • Very Strong

As of 2025-09-09

80,235

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.41% | Fanbase 49.22% | Trending 63.01% | CAREER STAGE: MID_LEVEL

Biography

Roberta Flack, known for her elegant and sophisticated musical style, rose to fame in the 1970s with a series of romantic jazz ballad hits. Born to a church organist, Flack's early musical talent led her to receive a scholarship and degree from Howard University. Discovered by jazz musician Les McCann, she signed with Atlantic and gained recognition with her rendition of Ewan MacColl's "The First Time Ever I Saw Your Face," featured in the 1971 film Play Misty for Me, which became a chart-topping hit in 1972.

Throughout the '70s and '80s, Flack continued to achieve success with chart-topping singles and collaborations, notably with Donny Hathaway and Peabo Bryson. Her timeless vocal style resonated with audiences, as seen in her 1991 duet "Set the Night to Music" with Maxi Priest. Flack's enduring talent was showcased in albums like 2012's Let It Be Roberta: Roberta Flack Sings the Beatles, demonstrating her timeless grace and vocal prowess. Roberta Flack passed away on February 24, 2025, leaving behind a legacy of timeless music and artistry.

Report Date: 2025-09-09

Roberta Flack cuts through with 35-44 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A female-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 448 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, MOOG, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roberta Flack score 0.56% — Low bucket.

Brand: Warner MusicBrand: MOOGBrand: Amazon Music

Followers:80,235

Engagements:448

Rate:0.6%

Posts:373

Avg Likes:448

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 80,235 · Engagements 448 · Rate 0.6% Posts 373 · Views 0 · Avg Likes 448 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 31% 25-34: 31% 45-64: 25% 18-24: 12%	Largest: 35-44 (31%); next: 25-34 (31%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (51%) BRAZIL (12%) UNITED KINGDOM (5%) JAPAN (2%) CANADA (2%)	Top regions: UNITED STATES (51%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 448 avg likes/post	best engagement: Instagram 448 avg likes

Top Brand Affinities

Warner Music

Score: 36.31

MOOG

Score: 23.09

Amazon Music

Score: 22.32

Mixcloud

Score: 22.31

NBC

Score: 16.62

WNBA

Score: 16.03

Akai

Score: 12.77

HBO Max

Score: 12.68

CNN

Score: 10.21

FOX

Score: 9.72

MTV

Score: 8.59

iHeartRadio Music Awards

Score: 8.37

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Top Brand Affinities

Brand	Category	Score
Warner Music		36.31
MOOG		23.09
Amazon Music		22.32
Mixcloud		22.31
NBC		16.62
WNBA		16.03
Akai		12.77
HBO Max		12.68
CNN		10.21
FOX		9.72
MTV		8.59
iHeartRadio Music Awards		8.37
Pro Tools		8.18
Macy's		7.70
Ableton		7.03
Spotify Music		6.03
Paramount Pictures		5.53
Pioneer		5.52
Publix		5.34
Free People		5.13
Pixar		4.90
Pilsner Urquell		4.38
ESPN		4.30
Columbia Pictures		4.28
Steve Madden		4.25
ABC		4.02
FedEx		3.91
Pfizer		3.90
CBS		3.88
Beats Electronics		3.88
Bethesda Softworks		3.87
BBC		3.84
Verizon		3.79
Philips		3.65
NORDSTROM		3.60
Warner Bros		3.58
Nickelodeon		3.34
SoundCloud		3.20
Los Angeles Lakers		3.12
NBA		3.11
Urban Outfitters		3.05
The Olympic Games		2.98
Coachella		2.89
Vogue		2.81
Marc Jacobs		2.74
Amazon		2.68
Lululemon Athletica		2.64
Fenty beauty		2.64
Target		2.63
Martini		2.61