Robert Randolph & The Family Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
17,312
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-30 04:42:44 UTC
Genres
Biography
Randolph's journey to success began when talent buyer Matt Hickey introduced him to the music scene, leading to collaborations with acclaimed artists like Medeski, Martin & Wood and Eric Clapton. His collaborations with producer T-Bone Burnett resulted in the critically acclaimed album "We Walk This Road" in 2010, followed by continued success with the Family Band on albums like 2017's "Got Soul" and 2019's "Brighter Days," solidifying Randolph's reputation as a boundary-pushing musician with a soulful sound.
Robert Randolph & The Family Band cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, BRAZIL, NIGERIA. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,254 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,312 · Engagements 109 · Rate 0.6% Posts 160 · Views 2,131 · Avg Likes 97 · Avg Comments 4 · Avg Views 2,131 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 23% 45-64: 21% 18-24: 18% |
Largest: 25-34 (35%); next: 35-44 (23%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (63%) BRAZIL (5%) NIGERIA (4%) CANADA (3%) ITALY (3%) |
Top regions: UNITED STATES (63%), BRAZIL (5%), NIGERIA (4%) |
| Platform Engagement | Tiktok: 1,254 avg views/post · Youtube: 877 avg views/post | Best reach: Tiktok 1,254 avg views; best engagement: Tiktok 83 avg likes |
Top Brand Affinities
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|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Robert Randolph & The Family Band
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 445,078
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252,452 | 56.72% |
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192,626 | 43.28% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















