Robert Lester Folsom
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,431
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:54 UTC
Genres
Biography
Growing up in Georgia, Folsom was immersed in music from a young age, drawing inspiration from artists like Johnny Cash, Bob Dylan, and the Beatles. After playing in bands and eventually going solo to release "Music & Dreams," Folsom took a hiatus from music to focus on other aspects of life. However, his career saw a revival in 2010 when Mexican Summer and Riverman Music reissued his album, leading to the release of new material like "Beautiful Nonsense" in 2016 and "Sunshine Only Sometimes" in 2022, showcasing Folsom's psychedelic and somber side.
Robert Lester Folsom builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, NIGERIA, ITALY. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,632 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Rocksbox, AwesomenessTV, Paige point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,431 · Engagements 693 · Rate 6.1% Posts 163 · Views 1,632 · Avg Likes 681 · Avg Comments 11 · Avg Views 1,632 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 13% 13-17: 6% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (85%) NIGERIA (11%) ITALY (1%) MEXICO (1%) CANADA (1%) |
Top regions: UNITED STATES (85%), NIGERIA (11%), ITALY (1%) |
| Platform Engagement | Instagram: 563 avg likes/post · Tiktok: 1,632 avg views/post | Best reach: Tiktok 1,632 avg views; best engagement: Instagram 563 avg likes |
Top Brand Affinities
Rocksbox
AwesomenessTV
Paige
Panavision
Courrèges
MOOG
Folgers
Alessi
Honeywell
Kenra Professional
Flight Club
MV Agusta
| Brand | Category | Score |
|---|---|---|
| Rocksbox | 305.53 | |
| AwesomenessTV | 177.92 | |
| Paige | 75.21 | |
| Panavision | 69.49 | |
| Courrèges | 64.37 | |
| MOOG | 64.24 | |
| Folgers | 47.82 | |
| Alessi | 32.37 | |
| Honeywell | 30.06 | |
| Kenra Professional | 27.55 | |
| Flight Club | 26.63 | |
| MV Agusta | 22.27 | |
| Oribe | 22.10 | |
| 7UP | 21.15 | |
| Xerox | 21.13 | |
| Cisco | 18.70 | |
| Brandy Melville | 18.40 | |
| Oldsmobile | 17.88 | |
| Aspirin | 16.59 | |
| VOSSEN WHEELS | 15.69 | |
| Kroger | 15.69 | |
| Miller Lite | 15.65 | |
| Society6 | 15.05 | |
| Arri | 14.97 | |
| Mixcloud | 13.22 | |
| West Elm | 12.33 | |
| Publix | 11.77 | |
| Lucasfilm | 11.68 | |
| REVOLVE | 11.27 | |
| Jetblue Airways | 11.18 | |
| Banana Republic | 11.12 | |
| Olive Garden | 10.96 | |
| Scotiabank | 10.89 | |
| Pacific Northwest Wonderland | 10.32 | |
| Air France | 10.17 | |
| Aveda | 9.84 | |
| Schwartz's | 9.78 | |
| Sennheiser | 9.69 | |
| Lollapalooza | 9.24 | |
| Spotify Music | 9.24 | |
| Hoonigan | 9.08 | |
| eBay | 8.64 | |
| Amazon Music | 8.30 | |
| Showtime | 8.17 | |
| J.Crew | 8.12 | |
| Coors | 7.95 | |
| Glossier | 7.84 | |
| Atmos | 7.67 | |
| ColourPop | 7.63 | |
| Fujifilm | 7.50 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Robert Lester Folsom, Lily Seabird | Asheville Music Hall | Asheville, United States | |
| 2025-12-09 04:00 UTC | Robert Lester Folsom, Lily Seabird | Skinny Dennis - Nashville | Nashville, United States | |
| 2025-12-09 04:00 UTC | Robert Lester Folsom, Lily Seabird | Skinny Dennis Nashville | Nashville, United States | |
| 2025-12-10 04:00 UTC | Robert Lester Folsom, Lily Seabird | The Burl | Lexington, United States | |
| 2025-12-12 04:00 UTC | Robert Lester Folsom | Neighborhood Theatre | Charlotte, United States | |
| 2025-12-13 04:00 UTC | Eilen Jewell, Amanda Anne Platt & the Honeycutters | Cat's Cradle | Carrboro, United States | |
| 2025-12-14 04:00 UTC | Robert Lester Folsom, Lily Seabird | New Brookland Tavern | Columbia, United States | |
| 2025-12-15 04:00 UTC | Robert Lester Folsom, Lily Seabird | The Earl | Atlanta, United States |
