Robbie Williams Brand Affinity ranks highest TUI at 12.54% . Very Strong. Score DMDB 72.22% | Fanbase 67.79%

Robbie Williams — pop artist from GB.

Robbie Williams, a native of Stoke-on-Trent, joined Take That in 1990 as their youngest member at the age of 16. Departing the band in 1995 during their peak,…

Robbie Williams

Superstar

Country: GB | Gender: male | Artist ID: 11e81bbb-8435-2ab0-8923-a0369fe50396

Find Artist

Genres

popdance poppopmainstream poprockpop rockdance rockeuropeaneuropop

Influential: 72.22% Fanbase: 67.79% Trending: 74.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

TUI • 12.54% • Very Strong

As of 2025-09-09

6,405,488

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.22% | Fanbase 67.79% | Trending 74.43% | CAREER STAGE: SUPERSTAR

Biography

Robbie Williams, a native of Stoke-on-Trent, joined Take That in 1990 as their youngest member at the age of 16. Departing the band in 1995 during their peak, he embarked on a solo career that garnered significant success. Teaming up with songwriter Guy Chambers, they produced hits such as 'Angels', 'Let Me Entertain You', 'Millennium', 'No Regrets', 'Rock DJ', 'Supreme', 'Eternity', and 'Feel'. Williams also gained renown for his dynamic live performances, notably with his record-breaking 2003 Knebworth shows and the 2006 'Close Encounters' tour, setting a one-day ticket sales record of 1.6 million.

Report Date: 2025-09-09

Robbie Williams keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, BRAZIL, UNITED STATES. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 418,449 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with TUI, Marks & Spencer, Easyjet supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Robbie Williams score 0.75% — Low bucket.

Brand: TUIBrand: Marks & SpencerBrand: Easyjet

Followers:6,405,488

Engagements:47,928

Rate:0.7%

Posts:3,570

Avg Likes:46,512

Avg Comments:1,457

Avg Views:556,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,405,488 · Engagements 47,928 · Rate 0.7% Posts 3,570 · Views 556,049 · Avg Likes 46,512 · Avg Comments 1,457 · Avg Views 556,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 36% 35-44: 16% 45-64: 8%	Largest: 25-34 (36%); next: 18-24 (36%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED KINGDOM (9%) BRAZIL (7%) UNITED STATES (7%) MEXICO (7%) ITALY (6%)	Top regions: UNITED KINGDOM (9%), BRAZIL (7%), UNITED STATES (7%)
Platform Engagement	Instagram: 34,448 avg likes/post · Tiktok: 137,600 avg views/post · Youtube: 418,449 avg views/post	Best reach: Youtube 418,449 avg views; best engagement: Instagram 34,448 avg likes

Top Brand Affinities

TUI

Score: 12.54

Marks & Spencer

Score: 11.78

Easyjet

Score: 9.89

Score: 9.13

Selfridges

Score: 7.31

ALDI

Score: 6.20

Carlsberg

Score: 5.83

Calzedonia

Score: 5.78

Lufthansa

Score: 5.31

Ryanair

Score: 4.82

Cadbury

Score: 4.67

Kmart

Score: 4.31

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Top Brand Affinities

Brand	Category	Score
TUI		12.54
Marks & Spencer		11.78
Easyjet		9.89
Next		9.13
Selfridges		7.31
ALDI		6.20
Carlsberg		5.83
Calzedonia		5.78
Lufthansa		5.31
Ryanair		4.82
Cadbury		4.67
Kmart		4.31
Lush		4.08
Haribo		4.07
Lindt		3.97
Baileys		3.86
Primark		3.60
Dr. Martens		3.27
Lollapalooza		3.26
Emporium		3.25
NBC		3.22
LEGOLAND		3.15
Harrods		3.10
Guinness		3.03
Pantone Inc		2.87
Aperol		2.86
Mulberry		2.83
Geocaching		2.73
Lego		2.55
BBC		2.51
Bellagio		2.43
ASOS		2.41
Tiffany		2.25
Tesco		2.24
Michael Kors		2.15
Snoopy And The Peanuts Gang		2.09
Pizza Lover		2.08
Ferrero		2.07
HBO		2.05
Universal		2.02
Paramount Pictures		2.02
Sunnies Studios		1.99
Dolce & Gabbana		1.98
Ray-Ban		1.95
IKEA		1.94
AMC		1.94
Showtime		1.92
Cafecito		1.90
Tomorrowland		1.84
Pandora		1.81