Rob49

Rob49 — hip-hop & rap artist from US.

New Orleans rapper Rob49, born in 1999, brings raw authenticity to his music, drawing from his upbringing in the city's housing projects. Despite starting his…

Influence: 56.52% Fanbase: 35.54% Trending: 67.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 49.16% • Very Strong

As of 2025-09-09

2,628,970

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:25 UTC

Genres

hip-hop & raphip-hop/rap

Biography

New Orleans rapper Rob49, born in 1999, brings raw authenticity to his music, drawing from his upbringing in the city's housing projects. Despite starting his music career in 2020, he quickly gained recognition with mixtapes like Krazy Man and Vulture, leading up to his 2023 studio album, 4GOD II. His work vividly portrays street life and personal struggles, resonating with fans for its intense imagery and relatable narratives. Collaborating with artists like Lil Baby and Trippie Redd, Rob49's music showcases his rapid rise in the rap scene, solidifying his place as a promising talent in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Rob49 cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 113,600 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, Palm Angels, True Religion, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rob49 score 5.93% — Very Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:2,628,970

Engagements:155,784

Rate:5.9%

Posts:711

Avg Likes:155,187

Avg Comments:1,756

Avg Views:128,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,628,970 · Engagements 155,784 · Rate 5.9% Posts 711 · Views 128,748 · Avg Likes 155,187 · Avg Comments 1,756 · Avg Views 128,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (79%) SOUTH AFRICA (2%) UNITED KINGDOM (2%) CANADA (2%) KENYA (1%)	Top regions: UNITED STATES (79%), SOUTH AFRICA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 147,928 avg likes/post · Tiktok: 113,600 avg views/post · Youtube: 15,148 avg views/post	Best reach: Tiktok 113,600 avg views; best engagement: Instagram 147,928 avg likes

Top Brand Affinities

Spinrilla

Score: 49.16

Palm Angels

Score: 37.73

True Religion

Score: 23.60

Alexander McQueen

Score: 19.20

Amazon Music

Score: 12.25

Marni

Score: 11.51

Moncler

Score: 11.34

Iberia

Score: 10.56

Hennessy

Score: 10.35

Alexander Wang

Score: 10.20

Armani Exchange

Score: 9.83

Houston Livestock Show and Rodeo

Score: 9.33

Brand	Category	Score
Spinrilla		49.16
Palm Angels		37.73
True Religion		23.60
Alexander McQueen		19.20
Amazon Music		12.25
Marni		11.51
Moncler		11.34
Iberia		10.56
Hennessy		10.35
Alexander Wang		10.20
Armani Exchange		9.83
Houston Livestock Show and Rodeo		9.33
Kodak		9.00
Lanvin		8.87
New Era		8.83
FashionNova		8.51
Coach		8.37
SoundCloud		8.14
Steve Madden		7.34
Balenciaga		7.05
Maybach		6.75
Pontiac		6.70
ESPN		6.61
Champion		6.14
Kappa		5.88
boohoo		5.84
Maison Margiela		5.83
iHeartRadio Music Awards		5.72
Supreme		5.37
Beats Electronics		4.95
Verizon		4.92
UGG		4.63
Carhartt		4.59
Stüssy		4.48
Ferragamo		4.45
Burberry		4.27
Polo Ralph Lauren		4.20
Christian Louboutin		4.16
Versace		3.98
Dolce & Gabbana		3.97
Spotify Music		3.91
Los Angeles Lakers		3.90
NFL		3.68
NBA		3.57
BALMAIN		3.53
Fendi		3.43
Louis Vuitton		3.33
Fenty beauty		3.33
Cartier		3.29
Timberland		3.25