Rob Thomas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
373,290
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:28:28 UTC
Genres
Biography
Born in Germany in 1972, Thomas faced personal challenges before finding stability through music. After founding Tabitha's Secret and later Matchbox Twenty, Thomas' career skyrocketed with the success of their debut album, Yourself or Someone Like You. His collaboration on "Smooth" with Santana further elevated his profile, leading to a string of solo albums like The Great Unknown and Chip Tooth Smile. In 2021, Thomas released his first holiday album, Something About Christmas Time, showcasing his enduring talent and emotional depth as a musician.
Rob Thomas converts attention from 25-34 & 18-24 audiences across UNITED STATES, CHINA, BRAZIL. Audience shape is heavily female (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 538,424 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Pro Tools, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 373,290 · Engagements 6,903 · Rate 1.8% Posts 2,265 · Views 541,196 · Avg Likes 6,695 · Avg Comments 307 · Avg Views 541,196 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 33% 35-44: 18% 45-64: 14% |
Largest: 25-34 (33%); next: 18-24 (33%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (54%) CHINA (44%) BRAZIL (5%) CANADA (5%) NIGERIA (4%) |
Top regions: UNITED STATES (54%), CHINA (44%), BRAZIL (5%) |
| Platform Engagement | Instagram: 3,429 avg likes/post · Tiktok: 2,772 avg views/post · Youtube: 538,424 avg views/post | Best reach: Youtube 538,424 avg views; best engagement: Instagram 3,429 avg likes |
Top Brand Affinities
Live Nation
Pro Tools
Amazon Music
Qantas
Sennheiser
Margaritaville
Publix
Influenster
Ableton
American Airlines
Macy's
Kmart
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.51 | |
| Pro Tools | 14.31 | |
| Amazon Music | 11.96 | |
| Qantas | 10.27 | |
| Sennheiser | 9.97 | |
| Margaritaville | 8.07 | |
| Publix | 7.18 | |
| Influenster | 7.11 | |
| Ableton | 6.29 | |
| American Airlines | 5.79 | |
| Macy's | 5.25 | |
| Kmart | 5.16 | |
| Kroger | 5.15 | |
| NORDSTROM | 5.05 | |
| BarkBox | 4.86 | |
| Bud Light | 4.75 | |
| Chick-fil-A | 4.72 | |
| The Home Depot | 4.59 | |
| Gillette | 4.57 | |
| Busch | 4.41 | |
| iHeartRadio Music Awards | 4.39 | |
| Verizon | 4.29 | |
| OLD NAVY | 4.27 | |
| PetSmart | 4.26 | |
| NBC | 4.24 | |
| NHL | 4.15 | |
| Kate Spade | 4.09 | |
| Paramount Pictures | 4.06 | |
| Holden | 4.05 | |
| Columbia Pictures | 4.05 | |
| Pfizer | 4.03 | |
| Showtime | 3.98 | |
| Hurley | 3.91 | |
| Target | 3.88 | |
| Coors | 3.73 | |
| ABC | 3.69 | |
| CNN | 3.66 | |
| Dunkin' Donuts | 3.63 | |
| Sunnies Studios | 3.61 | |
| Kickstarter | 3.59 | |
| MTV | 3.57 | |
| Walmart | 3.31 | |
| AMC | 3.15 | |
| ESPN | 3.08 | |
| NFL | 3.05 | |
| Budweiser | 2.93 | |
| Lollapalooza | 2.85 | |
| Costco | 2.78 | |
| Baileys | 2.76 | |
| Nickelodeon | 2.72 |
Official Profiles
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LoginArtist: Rob Thomas
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Rob Thomas | Hard Rock Live at Etess Arena | Atlantic City, United States | |
| 2026-01-24 03:00 UTC | Rob Thomas | Hard Rock Hotel & Casino Bristol | Bristol, United States | |
| 2026-01-24 04:00 UTC | Rob Thomas | Hard Rock Live - Bristol | Bristol, United States | |
| 2026-01-25 03:00 UTC | Rob Thomas | Hard Rock Casino Cincinnati | Cincinnati, United States | |
| 2026-01-25 04:00 UTC | Rob Thomas | Hard Rock Cincinnati Ballroom | Cincinnati, United States | |
| 2026-01-26 03:00 UTC | Rob Thomas | Hard Rock Live - Rockford | Rockford, United States | |
| 2026-01-26 03:00 UTC | Rob Thomas | Hard Rock Casino Rockford | Rockford, United States |
