Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,204,908
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:50 UTC
Genres
Biography
Roa speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, UNITED STATES, VENEZUELA. Composition is heavily male (68%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,601,463 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Movistar, Falabella, Univision, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,204,908 · Engagements 307,132 · Rate 13.9% Posts 88 · Views 3,601,463 · Avg Likes 306,378 · Avg Comments 3,430 · Avg Views 3,601,463 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 23% 13-17: 9% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (23%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
COLOMBIA (16%) UNITED STATES (16%) VENEZUELA (15%) DOMINICAN REPUBLIC (10%) SPAIN (9%) |
Top regions: COLOMBIA (16%), UNITED STATES (16%), VENEZUELA (15%) |
| Platform Engagement | Instagram: 259,323 avg likes/post · Youtube: 3,601,463 avg views/post | Best reach: Youtube 3,601,463 avg views; best engagement: Instagram 259,323 avg likes |
Top Brand Affinities
Movistar
Falabella
Univision
Live Nation
StairMaster
TOUS
American Airlines
Lollapalooza
Suavecito
Benihana
Champion
Iberostar Hotels & Resorts
| Brand | Category | Score |
|---|---|---|
| Movistar | 46.46 | |
| Falabella | 34.23 | |
| Univision | 27.70 | |
| Live Nation | 25.61 | |
| StairMaster | 15.51 | |
| TOUS | 14.58 | |
| American Airlines | 14.26 | |
| Lollapalooza | 12.11 | |
| Suavecito | 10.22 | |
| Benihana | 10.05 | |
| Champion | 9.52 | |
| Iberostar Hotels & Resorts | 9.26 | |
| Amazon Music | 9.21 | |
| Steve Madden | 7.79 | |
| Diablo | 7.22 | |
| Amway | 6.66 | |
| Cafecito | 6.62 | |
| Bath & Body Works | 6.41 | |
| Free People | 5.97 | |
| VidaSana | 5.28 | |
| Barber Shop Connect | 5.21 | |
| Selfiegram | 5.00 | |
| Cartier | 4.63 | |
| Hennessy | 4.63 | |
| Verizon | 4.41 | |
| Dyson | 4.30 | |
| shein | 4.08 | |
| Hollister Co | 3.79 | |
| BALMAIN | 3.59 | |
| Versace | 3.51 | |
| Bershka | 3.48 | |
| Forever 21 | 3.31 | |
| SheInside | 3.27 | |
| Marc Jacobs | 3.19 | |
| Urban Outfitters | 3.10 | |
| Lacoste | 3.07 | |
| TOM FORD | 2.92 | |
| Moschino | 2.85 | |
| NYX Cosmetics | 2.58 | |
| Pandora | 2.51 | |
| Guess | 2.46 | |
| Christian Dior | 2.45 | |
| FashionNova | 2.32 | |
| L'Oréal Paris | 2.32 | |
| H&M | 2.31 | |
| Maybelline | 2.21 | |
| Balenciaga | 2.20 | |
| Fendi | 2.20 | |
| Fenty beauty | 2.03 | |
| Under Armour | 1.91 |
Official Profiles
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LoginArtist: Roa
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
