RMR

RMR — hip-hop & rap artist from US.

RMR, the genre-defying artist, first gained attention in 2020 with the viral hit "RASCAL," blending soulful melodies with a high register twist on a Rascal…

Influence: 51.76% Fanbase: 21.69% Trending: 66.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 31.68% • Very Strong

As of 2025-09-09

261,686

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:33:22 UTC

Genres

hip-hop & raphip-hop/rap

Biography

RMR, the genre-defying artist, first gained attention in 2020 with the viral hit "RASCAL," blending soulful melodies with a high register twist on a Rascal Flatts classic. His subsequent collaboration with Future and Lil Baby on "DEALER" further solidified his unique sound, paving the way for his critically acclaimed debut album, DRUG DEALING IS A LOST ART. Fast forward to 2023, RMR continues to push boundaries with a new independent project in partnership with AWAL, starting off with the energetic track "Crazy" featuring Ryan Lewis, showcasing his grizzled vocals and innovative pop sensibilities.

With his upcoming release, RMR propels pop music into uncharted territory, fusing clean guitar melodies and 808s claps with infectious energy and a memorable chorus that promises a new wave of sonic exploration. As he embarks on this next phase of his career, RMR's unwavering commitment to artistic evolution shines through, driving listeners towards a future full of sonic surprises and unbridled creativity.

Top Brand Affinities

Report Date: 2025-09-09

RMR performs best with fans in the 18-24 range, concentrated in UNITED STATES, FRANCE, GERMANY. Audience composition is heavily male (88%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,444 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Warner Music, Live Nation, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, RMR is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RMR score 0.22% — Low bucket.

Brand: Warner MusicBrand: Live NationBrand: Pro Tools

Followers:261,686

Engagements:568

Rate:0.2%

Posts:200

Avg Likes:561

Avg Comments:47

Avg Views:1,444

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 261,686 · Engagements 568 · Rate 0.2% Posts 200 · Views 1,444 · Avg Likes 561 · Avg Comments 47 · Avg Views 1,444	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 8% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (47%) FRANCE (6%) GERMANY (5%) CANADA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (47%), FRANCE (6%), GERMANY (5%)
Platform Engagement	Instagram: 487 avg likes/post · Youtube: 1,444 avg views/post	Best reach: Youtube 1,444 avg views; best engagement: Instagram 487 avg likes

Top Brand Affinities

Warner Music

Score: 31.68

Live Nation

Score: 26.00

Pro Tools

Score: 20.73

True Religion

Score: 20.36

Akai

Score: 20.30

Ableton

Score: 18.13

SoundCloud

Score: 11.58

Barstool Sports

Score: 10.53

Amazon Music

Score: 10.37

Beats Electronics

Score: 9.89

Foot Locker

Score: 9.71

Hennessy

Score: 8.89

Brand	Category	Score
Warner Music		31.68
Live Nation		26.00
Pro Tools		20.73
True Religion		20.36
Akai		20.30
Ableton		18.13
SoundCloud		11.58
Barstool Sports		10.53
Amazon Music		10.37
Beats Electronics		9.89
Foot Locker		9.71
Hennessy		8.89
Kodak		8.64
New Era		8.22
Pioneer		7.83
Kappa		7.83
Nice Kicks		7.60
iHeartRadio Music Awards		7.37
Sneaker News		7.15
ESPN		6.77
Champion		6.72
Maison Margiela		6.68
Spotify Music		6.60
Sole Collector		6.54
Carhartt		6.31
Supreme		5.84
Bud Light		5.74
Los Angeles Lakers		5.38
Sneakerhead		5.35
Alexander McQueen		5.21
NBA		5.06
Taco Bell		4.87
MTV		4.77
Coachella		4.72
NFL		4.68
Kickstagram		4.65
Mortal Kombat		4.09
Verizon		4.09
Stüssy		3.98
Monster Beverage		3.98
Timberland		3.96
Moncler		3.96
Urban Outfitters		3.87
CNN		3.84
Versace		3.82
Coors		3.79
NBC		3.79
Polo Ralph Lauren		3.47
Nickelodeon		3.33
Gatorade		3.22