RL Grime

RL Grime — hip-hop & rap artist from US.

RL Grime gained early recognition for his viral remixes and unique aesthetic, setting himself apart with animated music videos and an annual Halloween mix…

Influence: 65.20% Fanbase: 58.42% Trending: 68.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 113.02% • Very Strong

As of 2025-09-09

492,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:40 UTC

Genres

hip-hop & rapelectronic traptrap/future basselectronicelectronicelectropopedmelectro housepop dancevapor twitchbass trapdubstep

Biography

RL Grime gained early recognition for his viral remixes and unique aesthetic, setting himself apart with animated music videos and an annual Halloween mix featuring guest drops from notable figures. After releasing his debut studio album, "VOID," in 2014 to critical acclaim, he continued to grow his fanbase and collaborate with artists like Big Sean and Skrillex. In 2017, he unveiled the single "Era," signaling a new creative phase leading up to his highly anticipated album, NOVA.

Despite achieving immense success and acclaim in the music industry, RL Grime remained true to his underground roots, focusing on quality over quantity in his releases. His dedication to his craft paid off with NOVA, generating significant hype and anticipation through a sold-out global tour and a mysterious buildup surrounding the album's release. Fans and music enthusiasts eagerly awaited the new chapter in RL Grime's artistic evolution.

Top Brand Affinities

Report Date: 2025-09-09

RL Grime stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, AUSTRALIA. The profile is heavily male (79%), and content lands hardest on Tiktok, where posts average 43,550 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with iHeartRaves, Phase One, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes RL Grime a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RL Grime score 2.55% — Strong bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:492,787

Engagements:12,576

Rate:2.6%

Posts:240

Avg Likes:12,443

Avg Comments:307

Avg Views:78,291

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 492,787 · Engagements 12,576 · Rate 2.6% Posts 240 · Views 78,291 · Avg Likes 12,443 · Avg Comments 307 · Avg Views 78,291	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (32%) INDIA (6%) AUSTRALIA (5%) CANADA (5%) BRAZIL (5%)	Top regions: UNITED STATES (32%), INDIA (6%), AUSTRALIA (5%)
Platform Engagement	Instagram: 10,486 avg likes/post · Tiktok: 43,550 avg views/post · Youtube: 34,741 avg views/post	Best reach: Tiktok 43,550 avg views; best engagement: Instagram 10,486 avg likes

Top Brand Affinities

iHeartRaves

Score: 113.02

Phase One

Score: 40.13

Ableton

Score: 31.17

Mixcloud

Score: 24.74

Pioneer

Score: 24.33

Trancefamily

Score: 22.91

Live Nation

Score: 20.12

Coachella

Score: 16.31

Akai

Score: 14.87

SoundCloud

Score: 11.92

REVOLVE

Score: 11.46

Tomorrowland

Score: 11.10

Brand	Category	Score
iHeartRaves		113.02
Phase One		40.13
Ableton		31.17
Mixcloud		24.74
Pioneer		24.33
Trancefamily		22.91
Live Nation		20.12
Coachella		16.31
Akai		14.87
SoundCloud		11.92
REVOLVE		11.46
Tomorrowland		11.10
Lollapalooza		9.31
Brandy Melville		8.35
Beats Electronics		6.89
Champion		6.65
Bud Light		6.58
Coors		6.43
Free People		6.06
Steve Madden		5.78
Jameson		5.21
American Eagle		5.12
Lululemon Athletica		4.93
Pacific Northwest Wonderland		4.50
Hennessy		4.44
NORDSTROM		4.19
Forever 21		4.00
Spotify Music		3.92
iHeartRadio Music Awards		3.89
Abercrombie & Fitch		3.79
NHL		3.75
Verizon		3.61
Urban Outfitters		3.29
Acura		3.17
Gymshark		3.16
Supreme		2.93
MTV		2.88
Stüssy		2.87
Los Angeles Lakers		2.86
Bellagio		2.84
Monster Beverage		2.83
ESPN		2.78
Jollibee		2.76
Victoria's Secret		2.66
Red Bull		2.66
shein		2.65
Budweiser		2.65
Kodak		2.62
Grand Theft Auto		2.62
NFL		2.60