RKCB
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,670
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:08:16 UTC
Genres
Biography
RKCB's creative partnership, sparked by a transformative experience in London and nurtured through their shared musical journey at the University of Southern California, is deeply influenced by their exploration of Watts' ideas. Their collaboration, which began with the track "Comatose" from their debut EP "Short Films," continues to evolve, driven by a mutual desire to push boundaries and explore new artistic frontiers.
RKCB keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 20,563 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,670 · Engagements 765 · Rate 6.6% Posts 51 · Views 20,563 · Avg Likes 746 · Avg Comments 36 · Avg Views 20,563 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 8% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (6%) UNITED KINGDOM (4%) GERMANY (4%) INDONESIA (4%) |
Top regions: UNITED STATES (32%), BRAZIL (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 442 avg likes/post · Tiktok: 0 avg views/post · Youtube: 20,563 avg views/post | Best reach: Youtube 20,563 avg views; best engagement: Instagram 442 avg likes |
Top Brand Affinities
Live Nation
MOOG
Ableton
Amazon Music
Akai
Pro Tools
Coachella
REVOLVE
Spotify Music
SoundCloud
Lollapalooza
Delta
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.41 | |
| MOOG | 23.96 | |
| Ableton | 22.36 | |
| Amazon Music | 16.52 | |
| Akai | 14.94 | |
| Pro Tools | 13.02 | |
| Coachella | 12.84 | |
| REVOLVE | 11.91 | |
| Spotify Music | 8.75 | |
| SoundCloud | 8.50 | |
| Lollapalooza | 7.58 | |
| Delta | 7.43 | |
| Urban Outfitters | 7.38 | |
| Pacific Northwest Wonderland | 6.67 | |
| iHeartRadio Music Awards | 6.66 | |
| Pioneer | 5.63 | |
| Steve Madden | 5.16 | |
| Paramount Pictures | 4.96 | |
| Macy's | 4.93 | |
| Beats Electronics | 4.92 | |
| NORDSTROM | 4.91 | |
| Free People | 4.82 | |
| MTV | 4.64 | |
| Taco Bell | 4.55 | |
| Verizon | 4.55 | |
| Showtime | 4.39 | |
| Dr. Martens | 4.32 | |
| Target | 4.26 | |
| Lululemon Athletica | 3.98 | |
| Kickstarter | 3.88 | |
| NBC | 3.82 | |
| Kodak | 3.80 | |
| ASOS | 3.77 | |
| Summit Entertainment | 3.70 | |
| Coors | 3.67 | |
| Oculus | 3.55 | |
| American Eagle | 3.50 | |
| Leica | 3.39 | |
| Polaroid | 3.38 | |
| Nickelodeon | 3.35 | |
| Uber | 3.25 | |
| Fujifilm | 3.11 | |
| Topshop | 2.96 | |
| Forever 21 | 2.87 | |
| Airbnb | 2.77 | |
| Tomorrowland | 2.76 | |
| TOM FORD | 2.67 | |
| Tinder | 2.61 | |
| Vogue | 2.59 | |
| Emporium | 2.59 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
