RK – DMDB Influence 60.74% | Fanbase 52.45%

RK — pop artist from FR.

RK is a prominent figure in the new generation of rap, having established himself as a key player in the constantly evolving game despite his young age. His…

Influence: 60.74% Fanbase: 52.46% Trending: 64.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

2,600,099

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 01:00:22 UTC

Genres

poppopfrancotonpop urbainehip-hop & raprap conscientcanadian hip hophip-hop/rapfrench hip hoprap francais

Biography

RK is a prominent figure in the new generation of rap, having established himself as a key player in the constantly evolving game despite his young age. His debut album, "Insolent," has garnered critical acclaim and a strong following among listeners. RK, also known as Ryad, describes himself as a typical young man from the city.

Operating independently with 3.5.7 Music, RK has quickly risen to prominence with viral freestyles, high-quality music videos, and his debut album "Insolent," which notably features no collaborations. In just one year, he has built a dedicated fan base and is embarking on his first nationwide tour in 2019, including a debut performance in Paris in April of the same year.

Top Brand Affinities

Report Date: 2025-09-09

RK draws 18-24 & 25-34 audiences and holds attention in FRANCE, BELGIUM, ALGERIA. The skew is heavily male (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 654,300 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RK score 2.84% — Strong bucket.

Followers:2,600,099

Engagements:73,756

Rate:2.8%

Posts:139

Avg Likes:68,865

Avg Comments:391

Avg Views:893,878

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,600,099 · Engagements 73,756 · Rate 2.8% Posts 139 · Views 893,878 · Avg Likes 68,865 · Avg Comments 391 · Avg Views 893,878	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 12% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	FRANCE (78%) BELGIUM (5%) ALGERIA (4%) MOROCCO (3%) UNITED STATES (1%)	Top regions: FRANCE (78%), BELGIUM (5%), ALGERIA (4%)
Platform Engagement	Tiktok: 654,300 avg views/post · Youtube: 239,578 avg views/post	Best reach: Tiktok 654,300 avg views; best engagement: Tiktok 65,150 avg likes