RJD2
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
43,971
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:22 UTC
Genres
Biography
Following a successful debut, RJD2 continued to evolve his sound, releasing albums like Since We Last Spoke in 2004 and The Third Hand in 2007, showcasing a blend of hip-hop and pop influences. He established his own label, RJ's Electrical Connections, and released The Colossus in 2010, followed by Inversions of the Colossus and More Is Than Isn't in subsequent years. Collaborating with various artists, such as STS and Phonte Coleman, RJD2's music continued to explore R&B and soul elements, culminating in his solo effort, Dame Fortune, released in 2016.
RJD2 performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, FRANCE. Audience composition is heavily male (80%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,487 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, MOOG, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, RJD2 is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,971 · Engagements 313 · Rate 0.7% Posts 786 · Views 5,487 · Avg Likes 296 · Avg Comments 39 · Avg Views 5,487 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 30% 35-44: 16% 45-64: 5% |
Largest: 25-34 (46%); next: 18-24 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (6%) FRANCE (6%) CANADA (5%) BRAZIL (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (6%), FRANCE (6%) |
| Platform Engagement | Instagram: 166 avg likes/post · Youtube: 5,487 avg views/post | Best reach: Youtube 5,487 avg views; best engagement: Instagram 166 avg likes |
Top Brand Affinities
Akai
MOOG
Mixcloud
Ableton
Pro Tools
Live Nation
Mapfre
Beats Electronics
Pioneer
Sennheiser
Amazon Music
Marc O'Polo
| Brand | Category | Score |
|---|---|---|
| Akai | 105.63 | |
| MOOG | 72.94 | |
| Mixcloud | 48.37 | |
| Ableton | 44.24 | |
| Pro Tools | 25.67 | |
| Live Nation | 22.84 | |
| Mapfre | 21.34 | |
| Beats Electronics | 18.70 | |
| Pioneer | 17.70 | |
| Sennheiser | 12.35 | |
| Amazon Music | 11.94 | |
| Marc O'Polo | 10.30 | |
| SoundCloud | 9.88 | |
| Capcom | 7.22 | |
| DeLorean Motor Company | 7.12 | |
| Spotify Music | 6.84 | |
| Columbia Pictures | 6.52 | |
| Sega | 6.28 | |
| Coors | 6.23 | |
| Kickstarter | 5.91 | |
| Oculus | 5.70 | |
| Pacific Northwest Wonderland | 5.57 | |
| Coachella | 5.46 | |
| Comedy Central | 5.42 | |
| Pilsner Urquell | 5.37 | |
| Kroger | 5.30 | |
| Jameson | 5.17 | |
| ESPN | 4.90 | |
| Paramount Pictures | 4.86 | |
| Warner Bros | 4.82 | |
| Lollapalooza | 4.53 | |
| Sneakerhead | 4.51 | |
| Carhartt | 4.46 | |
| Kodak | 4.38 | |
| NHL | 4.30 | |
| iHeartRadio Music Awards | 4.23 | |
| Bethesda Softworks | 4.17 | |
| Fallout | 4.12 | |
| Cadillac | 4.04 | |
| Taco Bell | 4.03 | |
| Verizon | 3.90 | |
| Showtime | 3.90 | |
| NFL | 3.89 | |
| Nickelodeon | 3.79 | |
| Leica | 3.78 | |
| Final Fantasy | 3.77 | |
| Los Angeles Lakers | 3.76 | |
| FedEx | 3.75 | |
| Nintendo | 3.69 | |
| Mortal Kombat | 3.65 |
Official Profiles
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LoginArtist: RJD2
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 1,681,569
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,203,249 | 71.56% |
| [+] |
|
477,751 | 28.41% |
| [+] |
|
569 | 0.03% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 05:00 UTC | RJD2 | The Orange Peel | Asheville, United States | |
| 2026-01-09 04:45 UTC | RJD2 | Rickshaw Stop | San Francisco, United States | — |
| 2026-01-10 03:00 UTC | RJD2 | The Echo | Los Angeles, United States | |
| 2026-01-11 04:00 UTC | RJD2 | Music Box | San Diego, United States |















