Rizky Febian Brand Affinity ranks highest Hino at 21.00% . Very Strong. Score DMDB 60.91% | Fanbase 59.79%

Rizky Febian — pop artist from ID.

Rizky Febian is an Indonesian solo pop singer who gained popularity in 2015 with his single "Perfection of Love." In 2020, he established his music label, RFAS…

Rizky Febian

Recognizable

Country: ID | Gender: male | Artist ID: 11e81bc2-8343-58fa-b3e0-a0369fe50396

Find Artist

Genres

poppopindonesian popasian pop

Influential: 60.91% Fanbase: 59.79% Trending: 61.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hino • 21.00% • Very Strong

As of 2025-09-09

23,267,207

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.91% | Fanbase 59.79% | Trending 61.47% | CAREER STAGE: MAINSTREAM

Biography

Rizky Febian is an Indonesian solo pop singer who gained popularity in 2015 with his single "Perfection of Love." In 2020, he established his music label, RFAS Music, releasing the compilation "Garis Cinta" featuring hits like "Makna Cinta," "Cuek," and "Mantra Cinta," each garnering over 50 million views on his YouTube channel. Under RFAS Music, Rizky Febian has performed at three concerts, including shows in Bandung in 2020, during the pandemic in 2021, and an international concert in Kuala Lumpur in 2022. In 2023, he released his second album, "BERONA," featuring 10 new songs, including collaborations with fellow Indonesian musicians.

Report Date: 2025-09-09

Rizky Febian cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, MALAYSIA, UNITED STATES. A female-leaning (54%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 786,100 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Hino, Garuda Indonesia, Oriflame, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rizky Febian score 0.32% — Low bucket.

Brand: HinoBrand: Garuda IndonesiaBrand: Oriflame

Followers:23,267,207

Engagements:75,211

Rate:0.3%

Posts:1,839

Avg Likes:72,839

Avg Comments:837

Avg Views:801,191

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,267,207 · Engagements 75,211 · Rate 0.3% Posts 1,839 · Views 801,191 · Avg Likes 72,839 · Avg Comments 837 · Avg Views 801,191	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 14% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	INDONESIA (95%) MALAYSIA (3%) UNITED STATES (1%) CHINA (0%) INDIA (0%)	Top regions: INDONESIA (95%), MALAYSIA (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 28,558 avg likes/post · Tiktok: 786,100 avg views/post · Youtube: 15,091 avg views/post	Best reach: Tiktok 786,100 avg views; best engagement: Tiktok 43,600 avg likes

Top Brand Affinities

Hino

Score: 21.00

Garuda Indonesia

Score: 12.71

Oriflame

Score: 7.91

Yakult

Score: 7.03

Max Mara

Score: 6.74

Carrefour

Score: 5.61

Alibaba

Score: 5.39

Champion

Score: 5.16

KENZO

Score: 4.97

Dota 2

Score: 4.33

Petronas

Score: 4.24

Pampers

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Hino		21.00
Garuda Indonesia		12.71
Oriflame		7.91
Yakult		7.03
Max Mara		6.74
Carrefour		5.61
Alibaba		5.39
Champion		5.16
KENZO		4.97
Dota 2		4.33
Petronas		4.24
Pampers		3.83
Pizza Hut		3.52
Bajaj		3.44
Stradivarius		3.38
Fujifilm		3.00
Barber Shop Connect		2.82
musical.ly		2.64
Hot Wheels		2.54
H&M		2.37
Herbalife		2.34
Volvo		1.98
Mitsubishi		1.97
Xiaomi		1.93
Universal		1.93
A Game of Tones		1.74
Scion		1.73
Mitsubishi Motors		1.65
Snapseed		1.52
The North Face		1.47
Honda		1.39
Yamaha		1.36
Samsung Group		1.36
UNIQLO		1.19
Adobe		1.15
Puma		1.14
Google		1.11
New Balance		1.10
GoPro		0.96
Rolex		0.92
National Geographic		0.90
Suzuki		0.89
Marvel		0.88
Levi's		0.78
Supreme		0.71
Prada		0.70
Pandora		0.68
Ray-Ban		0.65
IKEA		0.64
Nikon		0.61