Rivermaya Brand Affinity ranks highest Masked Rider at 179.83% . Very Strong. Score DMDB 58.79% | Fanbase 49.48%

Rivermaya — rock artist from PH.

Rivermaya is a prominent Filipino band that has released over a dozen original albums. They have gained recognition in South East Asia and have performed in…

Rivermaya

Recognizable

Country: PH | Artist ID: 11e81bd3-2a73-5d9a-9b90-a0369fe50396

Find Artist

Genres

rockpop rockrockpinoy rockalternative rockasianopm

Influential: 58.79% Fanbase: 49.48% Trending: 63.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Masked Rider • 179.83% • Very Strong

As of 2025-09-09

309,253

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.79% | Fanbase 49.48% | Trending 63.44% | CAREER STAGE: MAINSTREAM

Biography

Rivermaya is a prominent Filipino band that has released over a dozen original albums. They have gained recognition in South East Asia and have performed in various countries including Indonesia, Malaysia, Thailand, South Korea, and Singapore. Their latest single, 'Casino,' was released on May 7th, 2022.

The band consists of Mark Escueta on drums and vocals, Nathan Azarcon on bass and vocals, and Mike Elgar on guitar and vocals.

Report Date: 2025-09-09

Rivermaya connects with 18-24 & 25-34 audiences and shows durable traction across PHILIPPINES, UNITED STATES, CANADA. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 24,569 avg views per post; Instagram adds dependable engagement depth. Overlap with Masked Rider, Kinetix, 2K Games highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rivermaya moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rivermaya score 0.17% — Low bucket.

Brand: Masked RiderBrand: KinetixBrand: 2K Games

Followers:309,253

Engagements:522

Rate:0.2%

Posts:973

Avg Likes:490

Avg Comments:40

Avg Views:24,569

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 309,253 · Engagements 522 · Rate 0.2% Posts 973 · Views 24,569 · Avg Likes 490 · Avg Comments 40 · Avg Views 24,569	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 13-17: 8% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	PHILIPPINES (86%) UNITED STATES (5%) CANADA (1%) UNITED ARAB EMIRATES (1%) KUWAIT (1%)	Top regions: PHILIPPINES (86%), UNITED STATES (5%), CANADA (1%)
Platform Engagement	Instagram: 332 avg likes/post · Youtube: 24,569 avg views/post	Best reach: Youtube 24,569 avg views; best engagement: Instagram 332 avg likes

Top Brand Affinities

Masked Rider

Score: 179.83

Kinetix

Score: 157.72

2K Games

Score: 148.77

Jollibee

Score: 61.22

Toei Animation

Score: 51.72

Maybank

Score: 48.24

BioShock

Score: 40.57

Cellucor

Score: 36.91

Alden

Score: 33.46

Penshoppe

Score: 29.06

Konami

Score: 28.32

Namco

Score: 28.15

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Top Brand Affinities

Brand	Category	Score
Masked Rider		179.83
Kinetix		157.72
2K Games		148.77
Jollibee		61.22
Toei Animation		51.72
Maybank		48.24
BioShock		40.57
Cellucor		36.91
Alden		33.46
Penshoppe		29.06
Konami		28.32
Namco		28.15
7UP		27.94
MuscleTech		27.49
Hershey's		24.76
Citi		23.70
Lionsgate		23.21
Square Enix		23.16
Seagate		19.74
New Line Cinema		15.76
Lucasfilm		15.43
HBO Max		14.89
Olive Garden		14.48
Scotiabank		14.38
Domino's Pizza		14.35
Armani Exchange		14.31
Toshiba		13.97
Unilever		13.78
Pringles		13.77
Beck`s		13.02
AstraZeneca		12.94
Johnnie Walker		12.44
United		11.41
New Era		11.37
TAG Heuer		11.19
AirAsia		11.17
Tekken		11.11
Amazon Music		10.97
Everlast		10.88
Kraft Foods		10.12
Sneaker News		10.12
Yakult		10.07
TOMS		9.84
Rapha		9.62
Hasbro		9.34
DeLorean Motor Company		9.29
GameStop		9.27
Logitech		8.91
Timberland		8.72
Nokia		8.51