River Whyless
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,724
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:11:20 UTC
Genres
Biography
River Whyless maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, GERMANY, CANADA. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,965 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, bonappetitmag, Ampeg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,724 · Engagements 329 · Rate 2.0% Posts 1,167 · Views 2,965 · Avg Likes 328 · Avg Comments 7 · Avg Views 2,965 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 30% 35-44: 15% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (30%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (53%) GERMANY (6%) CANADA (5%) AUSTRALIA (5%) BRAZIL (4%) |
Top regions: UNITED STATES (53%), GERMANY (6%), CANADA (5%) |
| Platform Engagement | Instagram: 293 avg likes/post · Youtube: 2,965 avg views/post | Best reach: Youtube 2,965 avg views; best engagement: Instagram 293 avg likes |
Top Brand Affinities
MOOG
bonappetitmag
Ampeg
Live Nation
Kickstarter
Pacific Northwest Wonderland
Madewell
Pro Tools
Delta
Bonneville
Amazon Music
Coors
| Brand | Category | Score |
|---|---|---|
| MOOG | 26.70 | |
| bonappetitmag | 22.94 | |
| Ampeg | 21.56 | |
| Live Nation | 20.11 | |
| Kickstarter | 16.59 | |
| Pacific Northwest Wonderland | 11.65 | |
| Madewell | 11.61 | |
| Pro Tools | 11.01 | |
| Delta | 9.54 | |
| Bonneville | 8.99 | |
| Amazon Music | 8.87 | |
| Coors | 8.81 | |
| Verizon | 7.40 | |
| Spotify Music | 7.34 | |
| Holden | 6.86 | |
| Airbnb | 6.55 | |
| Anthropologie | 6.45 | |
| Free People | 6.40 | |
| Paramount Pictures | 5.88 | |
| Ableton | 5.80 | |
| Bethesda Softworks | 5.66 | |
| Kroger | 5.59 | |
| Publix | 5.36 | |
| Showtime | 5.30 | |
| Hurley | 5.18 | |
| Pilsner Urquell | 4.98 | |
| Nixon | 4.86 | |
| Margaritaville | 4.79 | |
| Emporium | 4.67 | |
| Cadillac | 4.33 | |
| BarkBox | 4.28 | |
| NBC | 4.23 | |
| Heinz | 4.15 | |
| Pfizer | 4.02 | |
| FedEx | 3.63 | |
| Busch | 3.54 | |
| Carhartt | 3.50 | |
| Lululemon Athletica | 3.36 | |
| Mulberry | 3.35 | |
| Gatorade | 3.22 | |
| Lollapalooza | 3.20 | |
| The Olympic Games | 3.10 | |
| Polaroid | 2.97 | |
| Fujifilm | 2.97 | |
| Comedy Central | 2.96 | |
| Columbia Pictures | 2.83 | |
| Target | 2.78 | |
| Guinness | 2.77 | |
| Pixar | 2.75 | |
| Urban Outfitters | 2.65 |
Official Profiles
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LoginArtist: River Whyless
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
