Ritual

Ritual

Country: GB

Influence: 53.10% Fanbase: 29.03% Trending: 65.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.80% • Very Strong

As of 2025-09-08

9,404

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 13:53:25 UTC

Genres

r&b, funk & soulvapor soulr&b/soulrnbelectronicelectropop

Biography

Ritual is a London-based electronic trio comprised of Adam Midgley, Tommy Baxter, and Gerard O'Connell. Known for collaborations with artists like Dua Lipa and Diplo, the group has released four EPs since 2014, along with the audio-visual project "No Escape Out of Time" featuring 6lack and Denzel Curry. Billboard describes Ritual's music as characterized by minimalist instrumentation, male-female vocal harmonies, and introspective yet relatable lyrics that feel both honest and innovative.

Ritual Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Ritual reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (58%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 179 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Warner Music, Amazon Music, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ritual score 1.90%Moderate bucket.
Brand: Warner MusicBrand: Amazon MusicBrand: Ableton
Followers:9,404
Engagements:179
Rate:1.9%
Posts:21
Views:0
Avg Likes:179
Avg Comments:5
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,404 · Engagements 179 · Rate 1.9%
Posts 21 · Views 0 · Avg Likes 179 · Avg Comments 5 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
18-24: 32%
35-44: 14%
45-64: 4%
Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries UNITED STATES (31%)
UNITED KINGDOM (16%)
BRAZIL (4%)
GERMANY (4%)
ITALY (3%)
Top regions: UNITED STATES (31%), UNITED KINGDOM (16%), BRAZIL (4%)
Platform Engagement Instagram: 179 avg likes/post best engagement: Instagram 179 avg likes

Top Brand Affinities

Warner Music
Score: 25.80
Amazon Music
Score: 17.23
Ableton
Score: 16.38
Mixcloud
Score: 16.03
MOOG
Score: 15.89
Akai
Score: 13.81
Pro Tools
Score: 8.62
SoundCloud
Score: 8.10
Spotify Music
Score: 7.12
Pioneer
Score: 7.00
iHeartRadio Music Awards
Score: 6.13
Coachella
Score: 5.97
Brand Category Score
Warner Music 25.80
Amazon Music 17.23
Ableton 16.38
Mixcloud 16.03
MOOG 15.89
Akai 13.81
Pro Tools 8.62
SoundCloud 8.10
Spotify Music 7.12
Pioneer 7.00
iHeartRadio Music Awards 6.13
Coachella 5.97
Beats Electronics 5.23
MTV 5.17
NBC 4.81
Urban Outfitters 4.29
BBC 4.16
Kodak 3.95
Lollapalooza 3.69
Tomorrowland 3.55
Summit Entertainment 3.39
Dr. Martens 3.34
ASOS 3.27
Showtime 3.18
Vogue 3.05
TOM FORD 2.77
Polaroid 2.73
Versace 2.71
Topshop 2.54
Fenty beauty 2.46
Aperol 2.39
Tinder 2.38
Paramount Pictures 2.22
Nickelodeon 2.15
Lush 2.10
NBA 2.04
Fujifilm 2.03
HBO 2.01
Calvin Klein 2.01
Rolls-Royce 1.99
Airbnb 1.90
Polo Ralph Lauren 1.86
Guinness 1.85
musical.ly 1.85
Converse 1.79
Gucci 1.78
Warner Bros 1.78
Levi's 1.74
Sneakerhead 1.73
Vans 1.73

Official Profiles

Login to view Contact

Login

Artist: Ritual

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Ritual today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-15 08:00 UTC Ritual Orangehouse, Feierwerk Munich, Germany
2026-01-16 04:30 UTC Ritual Feierwerk Munich, Germany
2026-01-17 03:00 UTC Ritual, Dota Kehr, Melt Downer, DOTA Arena Wien Vienna, Austria

Trending Artist