Rita Lee Brand Affinity ranks highest OSGEMEOS at 63.76% . Very Strong. Score DMDB 59.78% | Fanbase 52.70%

Rita Lee — jazz & standards artist from BR.

Rita Lee, a prominent figure in Brazilian rock, rose to fame as a member of the influential band Os Mutantes before embarking on a successful solo career…

Rita Lee

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bce-55a2-e5bc-8b54-a0369fe50396

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Genres

jazz & standardsbossa novarockbrazilian rockpop rocklatinmpbnova mpbtropicalia

Influential: 59.78% Fanbase: 52.70% Trending: 63.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 63.76% • Very Strong

As of 2025-09-09

1,126,384

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.78% | Fanbase 52.70% | Trending 63.32% | CAREER STAGE: MAINSTREAM

Biography

Rita Lee, a prominent figure in Brazilian rock, rose to fame as a member of the influential band Os Mutantes before embarking on a successful solo career spanning over three decades. Born to a musically inclined mother, Lee eschewed formal music training in favor of pursuing her passion for drumming. She co-founded Os Mutantes, gaining recognition for their innovative sound and performances at notable music festivals in the late 1960s.

Following her departure from Os Mutantes, Lee formed the band Tutti Frutti and later Rita Lee & Cães e Gatos, achieving commercial success with hit songs like "Ovelha Negra" and "Mania de Você." Throughout her career, Lee continued to evolve her sound, exploring different musical styles and collaborating with renowned artists. Recognized for her contributions to Brazilian music, Lee received prestigious awards such as the Prêmio Shell de MPB and Prêmio Sharp de Música, solidifying her status as a pioneering figure in the Brazilian music scene.

Report Date: 2025-09-09

Rita Lee maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The audience leans heavily female (58%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 34,400 avg views per post; Tiktok functions as the community touchpoint. Affinity with OSGEMEOS, ChilliBeans, Citi makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rita Lee score 0.47% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Citi

Followers:1,126,384

Engagements:5,278

Rate:0.5%

Posts:953

Avg Likes:5,051

Avg Comments:136

Avg Views:68,292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,126,384 · Engagements 5,278 · Rate 0.5% Posts 953 · Views 68,292 · Avg Likes 5,051 · Avg Comments 136 · Avg Views 68,292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 30% 35-44: 17% 45-64: 13%	Largest: 18-24 (36%); next: 25-34 (30%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	BRAZIL (91%) PORTUGAL (2%) UNITED STATES (2%) ARGENTINA (1%) ITALY (1%)	Top regions: BRAZIL (91%), PORTUGAL (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 1,914 avg likes/post · Tiktok: 34,400 avg views/post · Youtube: 33,892 avg views/post	Best reach: Tiktok 34,400 avg views; best engagement: Tiktok 2,264 avg likes

Top Brand Affinities

OSGEMEOS

Score: 63.76

ChilliBeans

Score: 27.34

Citi

Score: 19.98

Itaipava

Score: 18.05

Banco Bradesco

Score: 17.01

Lojas Renner

Score: 16.88

Riachuelo

Score: 15.50

Lollapalooza

Score: 11.48

AstraZeneca

Score: 11.33

Boticario

Score: 10.41

Havaianas

Score: 7.64

Rapha

Score: 6.86

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		63.76
ChilliBeans		27.34
Citi		19.98
Itaipava		18.05
Banco Bradesco		17.01
Lojas Renner		16.88
Riachuelo		15.50
Lollapalooza		11.48
AstraZeneca		11.33
Boticario		10.41
Havaianas		7.64
Rapha		6.86
Xerox		6.79
Amstel		6.33
Pfizer		5.52
Catupiry		5.48
Heineken		4.53
Arezzo		4.06
Spotify Music		3.32
Budweiser		2.76
Pantone Inc		2.47
Carrefour		2.44
Tinder		2.33
Snoopy And The Peanuts Gang		2.14
Pixar		1.98
Renault		1.91
Netflix		1.89
Aperol		1.88
DC Entertainment		1.74
Pepsi		1.34
Vogue		1.32
Coca-Cola		1.28
HBO		1.27
Guess		1.27
Pandora		1.26
Cadillac		1.23
Amazon		1.07
Nutella		1.01
Star Wars		0.93
Airbnb		0.92
Ray-Ban		0.90
Polaroid		0.90
Walt Disney		0.89
Guinness		0.89
Universal		0.86
Lego		0.74
MAC Cosmetics		0.73
musical.ly		0.73
Prada		0.69
McDonald's		0.67