Río Roma Brand Affinity ranks highest Univision at 27.27% . Very Strong. Score DMDB 65.52% | Fanbase 58.61%

Río Roma — pop artist from MX.

Mexican pop duo Rio Roma, comprised of siblings José Luis and Raúl Ortega Roma from Tulancingo, Hidalgo, gained recognition individually before forming the…

Río Roma

Recognizable

Country: MX | Artist ID: 11e81bbd-970e-c356-9ab5-a0369fe50396

Find Artist

Genres

poplatin poplatin viral poplatin arena popmexican poppop en españolpoplatinlatin

Influential: 65.52% Fanbase: 58.61% Trending: 68.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.27% • Very Strong

As of 2025-09-09

7,188,176

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.52% | Fanbase 58.61% | Trending 68.97% | CAREER STAGE: MAINSTREAM

Biography

Mexican pop duo Rio Roma, comprised of siblings José Luis and Raúl Ortega Roma from Tulancingo, Hidalgo, gained recognition individually before forming the group. They released their debut album, Al Fin Te Encontré, in May 2011, followed by Hoy Es un Buen Día in 2014. In December 2015, their pre-release single "Te Quiero Mucho Mucho" peaked in the Latin Songs Top 40. The title track of their album Eres La Persona Correcta en el Momento Equivocado reached number 16, with the full-length album hitting number 10 on the Latin Pop Albums chart upon its release in April.

Report Date: 2025-09-09

Río Roma commands interest from 18-24 & 25-34 audiences in MEXICO, PERU, ECUADOR. With a heavily female (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (18,300 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Univision, Cafecito, Barbie points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Río Roma score 0.06% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Barbie

Followers:7,188,176

Engagements:4,445

Rate:0.1%

Posts:4,050

Avg Likes:4,242

Avg Comments:174

Avg Views:33,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,188,176 · Engagements 4,445 · Rate 0.1% Posts 4,050 · Views 33,137 · Avg Likes 4,242 · Avg Comments 174 · Avg Views 33,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 35-44: 7% 13-17: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	MEXICO (25%) PERU (11%) ECUADOR (10%) COLOMBIA (9%) VENEZUELA (8%)	Top regions: MEXICO (25%), PERU (11%), ECUADOR (10%)
Platform Engagement	Instagram: 1,782 avg likes/post · Tiktok: 18,300 avg views/post · Youtube: 14,837 avg views/post	Best reach: Tiktok 18,300 avg views; best engagement: Tiktok 1,833 avg likes

Top Brand Affinities

Univision

Score: 27.27

Cafecito

Score: 8.17

Barbie

Score: 7.66

Movistar

Score: 6.00

Suavecito

Score: 5.51

VidaSana

Score: 4.86

Gatorade

Score: 4.18

Colgate

Score: 3.28

Mary Kay

Score: 2.71

Nickelodeon

Score: 2.42

Pixar

Score: 2.30

MTV

Score: 2.19

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Top Brand Affinities

Brand	Category	Score
Univision		27.27
Cafecito		8.17
Barbie		7.66
Movistar		6.00
Suavecito		5.51
VidaSana		4.86
Gatorade		4.18
Colgate		3.28
Mary Kay		2.71
Nickelodeon		2.42
Pixar		2.30
MTV		2.19
AMC		1.94
shein		1.93
SheInside		1.89
musical.ly		1.81
Guess		1.70
Spotify Music		1.64
Herbalife		1.58
Warner Bros		1.57
Pepsi		1.42
OREO		1.30
Forever 21		1.28
Bellagio		1.17
Mitsubishi		1.14
Sony		1.13
Anastasia Beverly Hills		1.12
Pokemon Go		1.00
L'Oréal Paris		0.96
Red Bull		0.93
Marvel		0.93
Walt Disney		0.90
Lego		0.90
NFL		0.88
Maybelline		0.83
Pandora		0.82
Puma		0.79
Nintendo		0.78
Nutella		0.77
MAC Cosmetics		0.76
Vogue		0.75
Coca-Cola		0.73
Universal		0.72
Netflix		0.71
SoundCloud		0.67
Walmart		0.63
Lamborghini		0.61
Tiffany & Co		0.60
Converse		0.59
HBO		0.58