Rio Da Yung Og
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,864,895
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:30:56 UTC
Genres
Biography
The song's dynamic arrangement and pulsating beat create a sense of movement and excitement, mirroring the lively atmosphere of Rio de Janeiro. From the lively percussion to the soaring brass section, "Free Rio" is a musical celebration that invites listeners to dance and let loose. With its blend of traditional Brazilian rhythms and modern production techniques, the track is a perfect fusion of the old and the new, capturing the essence of Rio's rich musical heritage while also embracing a contemporary sound.
Rio Da Yung Og has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, RUSSIA. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 97,800 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Palm Angels, Spinrilla, True Religion signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,864,895 · Engagements 33,748 · Rate 1.8% Posts 301 · Views 144,316 · Avg Likes 33,174 · Avg Comments 452 · Avg Views 144,316 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 8% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (88%) CANADA (2%) RUSSIA (2%) UNITED KINGDOM (1%) BRAZIL (1%) |
Top regions: UNITED STATES (88%), CANADA (2%), RUSSIA (2%) |
| Platform Engagement | Instagram: 28,534 avg likes/post · Tiktok: 97,800 avg views/post · Youtube: 46,516 avg views/post | Best reach: Tiktok 97,800 avg views; best engagement: Instagram 28,534 avg likes |
Top Brand Affinities
Palm Angels
Spinrilla
True Religion
Alexander McQueen
Moncler
Pontiac
Benihana
Armani Exchange
New Era
Maison Margiela
Marni
Hennessy
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 53.96 | |
| Spinrilla | 45.21 | |
| True Religion | 40.37 | |
| Alexander McQueen | 17.94 | |
| Moncler | 17.18 | |
| Pontiac | 11.94 | |
| Benihana | 11.83 | |
| Armani Exchange | 10.88 | |
| New Era | 10.81 | |
| Maison Margiela | 10.60 | |
| Marni | 9.25 | |
| Hennessy | 8.53 | |
| Supreme | 8.38 | |
| Balenciaga | 8.09 | |
| SoundCloud | 8.07 | |
| Kappa | 7.75 | |
| Kodak | 7.68 | |
| Amazon Music | 7.30 | |
| Lanvin | 7.02 | |
| Maybach | 7.00 | |
| Stone Island | 6.93 | |
| Andis | 6.91 | |
| Cartier | 6.78 | |
| Champion | 6.35 | |
| Burberry | 6.20 | |
| Versace | 5.96 | |
| BALMAIN | 5.91 | |
| iHeartRadio Music Awards | 4.95 | |
| Stüssy | 4.92 | |
| Polo Ralph Lauren | 4.83 | |
| Beats Electronics | 4.67 | |
| Ferragamo | 4.53 | |
| ESPN | 4.49 | |
| FashionNova | 4.46 | |
| Dolce & Gabbana | 4.44 | |
| Sprite | 4.43 | |
| UGG | 4.33 | |
| Coach | 4.22 | |
| Gatorade | 4.12 | |
| Christian Louboutin | 4.08 | |
| Gucci | 3.98 | |
| Fendi | 3.88 | |
| FedEx | 3.67 | |
| Louis Vuitton | 3.60 | |
| MTV | 3.52 | |
| Carhartt | 3.46 | |
| Acura | 3.46 | |
| Sneakerhead | 3.43 | |
| NFL | 3.42 | |
| NBA | 3.29 |
Official Profiles
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LoginArtist: Rio Da Yung Og
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Top 10 Songs Played Today
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Total Streams (2025-09-01)
Total: 2,681,386
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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2,427,930 | 90.55% |
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253,456 | 9.45% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 03:30 UTC | G Herbo, Sexyy Red, NoCap, Rio Da Yung Og, KenTheMan | Gainbridge Fieldhouse | Indianapolis, United States |















