Rini

Rini — r&b, funk & soul artist from US.

New York-based musician Harini "Rini" Raghavan combines her South Indian Classical music roots with her Berklee College of Music training to create a unique…

Influence: 53.89% Fanbase: 33.08% Trending: 64.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 20.74% • Very Strong

As of 2025-09-09

72,940

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:50 UTC

Genres

r&b, funk & soulr&b/soulasianindian fusionothersworldwide

Biography

New York-based musician Harini "Rini" Raghavan combines her South Indian Classical music roots with her Berklee College of Music training to create a unique blend of Indian and American sounds. With experience performing alongside Grammy-winning artists and headlining prestigious venues worldwide, Rini also works as a composer for TV and Musical Theater, fusing Indian and American music styles. Known for her innovative approach to blending Carnatic music with pop and jazz influences, Rini showcases her talents as a singer, violinist, composer, and producer.

Originally from Chennai, Harini S Raghavan has established herself in the New York music scene, infusing her violin performances with electronic effects in a band setting. Her dynamic sound, as evidenced in songs like "Thiruvizha" and "Fear," reflects a fresh fusion of traditional Indian music elements with contemporary pop and jazz sensibilities. Collaborating with talented musicians, including Aleif Hamdan on guitar, Achal Murthy on bass, and Maxime Cholley on drums, Rini continues to push boundaries and captivate audiences with her genre-defying music.

Top Brand Affinities

Report Date: 2025-09-09

Rini is a clear fit for 25-34 & 18-24 audiences with strength across INDIA, UNITED STATES, UNITED ARAB EMIRATES. The audience is heavily male (73%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (193 avg likes per post); Instagram builds the community layer. Affinity data highlights OnePlus, Infosys, Akg, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rini score 0.26% — Low bucket.

Brand: OnePlusBrand: InfosysBrand: Akg

Followers:72,940

Engagements:193

Rate:0.3%

Posts:573

Avg Likes:193

Avg Comments:10

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,940 · Engagements 193 · Rate 0.3% Posts 573 · Views 0 · Avg Likes 193 · Avg Comments 10 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 61% 18-24: 24% 35-44: 12% 13-17: 2%	Largest: 25-34 (61%); next: 18-24 (24%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (93%) UNITED STATES (3%) UNITED ARAB EMIRATES (1%) UNITED KINGDOM (0%) CANADA (0%)	Top regions: INDIA (93%), UNITED STATES (3%), UNITED ARAB EMIRATES (1%)
Platform Engagement	Instagram: 193 avg likes/post	best engagement: Instagram 193 avg likes

Top Brand Affinities

OnePlus

Score: 20.74

Infosys

Score: 19.13

Akg

Score: 17.96

Sennheiser

Score: 17.33

Discovery Media

Score: 14.42

Mahindra

Score: 14.02

Blackmagic Design

Score: 10.74

Ableton

Score: 9.86

Bajaj

Score: 9.63

Snapseed

Score: 9.61

Pro Tools

Score: 8.63

Amazon Music

Score: 7.99

Brand	Category	Score
OnePlus		20.74
Infosys		19.13
Akg		17.96
Sennheiser		17.33
Discovery Media		14.42
Mahindra		14.02
Blackmagic Design		10.74
Ableton		9.86
Bajaj		9.63
Snapseed		9.61
Pro Tools		8.63
Amazon Music		7.99
Décathlon		7.86
Maruti		7.22
musical.ly		6.31
Pioneer		5.80
Travelstoke		5.38
National Geographic		5.31
Beats Electronics		4.63
KTM		4.45
Bacardi		4.38
Travelgram		4.33
Motorola		4.20
Yamaha		4.16
Nikon		3.62
Canon		3.52
NBC		3.48
Nokia		3.35
Sony		3.31
A Game of Tones		3.27
Adobe		3.08
Geocaching		2.82
Spotify Music		2.50
KFC		2.39
MTV		2.25
Jeep		2.21
SoundCloud		2.14
Ducati		1.95
Suzuki		1.78
FashionNova		1.76
BBC		1.70
Paramount Pictures		1.69
GoPro		1.68
Hyundai		1.63
Xiaomi		1.55
Samsung Group		1.50
Harley-Davidson		1.41
Puma		1.32
Marvel Entertainment		1.30
HBO		1.29