Rincon Sapiência

Rincon Sapiência — hip-hop & rap artist from BR.

Rincon Sapiência, rapper, producer, and entrepreneur, is a prominent figure in the Brazilian music scene. His debut album, "Galanga Livre," released in 2017,…

Influence: 49.31% Fanbase: 32.67% Trending: 57.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 46.36% • Very Strong

As of 2025-09-09

979,522

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:54 UTC

Genres

hip-hop & raphip-hop/raptrap brasileirobrazilian hip hopraphip hoplatinafrofuturismo brasileiro

Biography

Rincon Sapiência, rapper, producer, and entrepreneur, is a prominent figure in the Brazilian music scene. His debut album, "Galanga Livre," released in 2017, was recognized as one of the top 50 Brazilian albums by the São Paulo Association of Art Critics (APCA) and received two Superjúri trophies at the Multishow Awards. Sapiência's success continued with accolades such as Revelation of the Year, Artist of the Year by APCA, and Best Album of the Year by Rolling Stone Brasil. He showcased his artistic versatility through collaborations with various artists and established his own independent music label, MGoma, in 2018, solidifying his reputation as a respected music producer.

In November 2019, Rincon Sapiência unveiled his highly anticipated second album, "Mundo Manicongo: Dramas, Danças e Afroreps," entirely produced and directed by himself. This release marked another milestone in his career, further cementing his place as a multifaceted artist and a key player in the music industry both in Brazil and internationally.

Top Brand Affinities

Report Date: 2025-09-09

Rincon Sapiência builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, PORTUGAL, UNITED STATES. With a heavily male (72%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (788 avg views per post), while Instagram provides social proof in comments and saves. Affinities with OSGEMEOS, ChilliBeans, Citi point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rincon Sapiência score 0.18% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Citi

Followers:979,522

Engagements:1,792

Rate:0.2%

Posts:385

Avg Likes:1,789

Avg Comments:50

Avg Views:788

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 979,522 · Engagements 1,792 · Rate 0.2% Posts 385 · Views 788 · Avg Likes 1,789 · Avg Comments 50 · Avg Views 788	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 33% 35-44: 5% 13-17: 5%	Largest: 18-24 (56%); next: 25-34 (33%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) ITALY (0%) FRANCE (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,724 avg likes/post · Youtube: 788 avg views/post	Best reach: Youtube 788 avg views; best engagement: Instagram 1,724 avg likes

Top Brand Affinities

OSGEMEOS

Score: 46.36

ChilliBeans

Score: 22.16

Citi

Score: 18.75

Ambev

Score: 14.81

Lojas Renner

Score: 14.17

Lollapalooza

Score: 13.45

Itaipava

Score: 10.56

Riachuelo

Score: 10.47

Danone

Score: 10.06

Banco Bradesco

Score: 9.74

Boticario

Score: 8.52

Xerox

Score: 7.33

Brand	Category	Score
OSGEMEOS		46.36
ChilliBeans		22.16
Citi		18.75
Ambev		14.81
Lojas Renner		14.17
Lollapalooza		13.45
Itaipava		10.56
Riachuelo		10.47
Danone		10.06
Banco Bradesco		9.74
Boticario		8.52
Xerox		7.33
Ableton		6.24
Amstel		6.16
Heineken		5.21
Lacoste		4.36
Moda Praia		4.31
Oakley		4.03
Budweiser		3.86
Spotify Music		2.56
Carrefour		2.12
SoundCloud		1.96
Tomorrowland		1.91
Tinder		1.87
Jack Daniels		1.69
DC Entertainment		1.66
Warner Bros		1.57
Renault		1.47
Beats Electronics		1.47
NFL		1.44
NBA		1.44
Pixar		1.41
Sneakerhead		1.40
Puma		1.36
Netflix		1.26
Red Bull		1.26
FIFA		1.23
UFC		1.22
Adobe		1.16
New Balance		1.09
Los Angeles Lakers		1.08
Nike		1.06
Levi's		1.05
Pandora		1.00
Xiaomi		0.97
Adidas		0.92
Vans		0.92
Polaroid		0.89
Nintendo		0.88
SheInside		0.87