Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
908,130
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:50 UTC
Genres
Biography
Produced by multi-platinum talent Alexis Troy, "Offline" blends synthetic hyperpop elements with throwback R&B vibes from the early 2000s. Moody and melancholic, the song skillfully bridges the gap between the present and the past, both sonically and thematically. Lyrically, "Offline" explores a love that can only thrive when both partners are together, highlighting the pain that ensues when one half of the whole is missing.
Rin cuts through with 18-24 & 25-34 audiences and consistency across GERMANY, AUSTRIA, SWITZERLAND. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 56,200 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with KaDeWe, Eastpak, Commerzbank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 908,130 · Engagements 30,133 · Rate 3.3% Posts 713 · Views 100,918 · Avg Likes 29,317 · Avg Comments 167 · Avg Views 100,918 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 9% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
GERMANY (77%) AUSTRIA (6%) SWITZERLAND (5%) BRAZIL (2%) SPAIN (2%) |
Top regions: GERMANY (77%), AUSTRIA (6%), SWITZERLAND (5%) |
| Platform Engagement | Instagram: 21,458 avg likes/post · Tiktok: 56,200 avg views/post · Youtube: 44,718 avg views/post | Best reach: Tiktok 56,200 avg views; best engagement: Instagram 21,458 avg likes |
Top Brand Affinities
KaDeWe
Eastpak
Commerzbank
Alpha Industries
Gamescom
Palm Angels
Ellesse
Zalando
Acne Studios
Stone Island
Braun
Champion
| Brand | Category | Score |
|---|---|---|
| KaDeWe | 42.71 | |
| Eastpak | 31.56 | |
| Commerzbank | 22.33 | |
| Alpha Industries | 21.88 | |
| Gamescom | 16.14 | |
| Palm Angels | 15.36 | |
| Ellesse | 14.22 | |
| Zalando | 13.22 | |
| Acne Studios | 12.32 | |
| Stone Island | 11.82 | |
| Braun | 10.38 | |
| Champion | 9.80 | |
| New Era | 9.73 | |
| Beck`s | 8.78 | |
| Brandy Melville | 8.32 | |
| Maison Margiela | 7.83 | |
| Supreme | 7.08 | |
| Dsquared | 7.05 | |
| Foot Locker | 6.82 | |
| Carhartt | 6.41 | |
| Fanta | 5.83 | |
| Stüssy | 5.78 | |
| Lacoste | 5.55 | |
| Pull&Bear | 5.04 | |
| KARL LAGERFELD | 5.02 | |
| Lufthansa | 5.02 | |
| Hugo Boss | 5.01 | |
| Moncler | 4.73 | |
| Superdry | 4.67 | |
| ASOS | 4.49 | |
| Daniel Wellington | 4.43 | |
| Ableton | 4.42 | |
| The North Face | 4.37 | |
| Opel | 4.12 | |
| Nice Kicks | 4.06 | |
| Urban Outfitters | 4.03 | |
| Beats Electronics | 3.76 | |
| Sneakerhead | 3.70 | |
| Hollister Co | 3.63 | |
| Hennessy | 3.62 | |
| Vans | 3.62 | |
| Nike | 3.50 | |
| Lollapalooza | 3.48 | |
| Balenciaga | 3.33 | |
| Adidas | 3.31 | |
| Ray-Ban | 3.28 | |
| Red Bull | 3.27 | |
| Kodak | 3.25 | |
| Calvin Klein | 3.18 | |
| Mercedes-Benz | 3.16 |
Official Profiles
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LoginArtist: Rin
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Concerts
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|---|---|---|---|---|
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