RiKi

RiKi — pop artist from IT.

After being inspired by Lucio Battisti's "Best of" album, Riccardo Marcuzzo, known as Riki, began writing his own songs rich in imagery, wordplay, and…

Influence: 53.66% Fanbase: 33.84% Trending: 63.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 53.42% • Very Strong

As of 2025-09-09

1,028,839

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:39:27 UTC

Genres

poppopitalian popitalian adult pop

Biography

After being inspired by Lucio Battisti's "Best of" album, Riccardo Marcuzzo, known as Riki, began writing his own songs rich in imagery, wordplay, and rhetorical figures. His debut single, "Sei mia," quickly rose to the top spot, paving the way for a string of hits that eventually led to his victory in his category on "Amici." Tracks like “Perdo le parole” and the summer hit “Polaroid” garnered widespread popularity, making Riki the best-selling artist in Italy in 2017 with his album achieving triple platinum status and 11 consecutive weeks at number one on the FIMI/GfK chart.

In 2018, Riki's second album “Mania” sold out a tour with over 100,000 tickets sold, including a packed show at the Forum of Assago. The album went double platinum, with the single “Lo sappiamo entrambi” achieving platinum status. International collaborations with CNCO and Reik in 2019 saw Riki perform in front of crowds of over 40,000 in Argentina and Mexico. His 2020 release, “POPCLUB,” showcased a more experimental side with introspective tracks like “Margot.” After a hiatus, Riki returned with “CASABASE,” featuring the lead single “Quanto sei bella,” marking the beginning of a new chapter characterized by maturity and self-awareness.

Top Brand Affinities

Report Date: 2025-09-09

RiKi engages 18-24 & 25-34 audiences with repeatable results in ITALY, ARGENTINA, UNITED STATES. The fan base skews heavily female (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (10,349 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Warner Music, Intimissimi, Auchan, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RiKi score 1.01% — Moderate bucket.

Brand: Warner MusicBrand: IntimissimiBrand: Auchan

Followers:1,028,839

Engagements:10,349

Rate:1.0%

Posts:345

Avg Likes:10,349

Avg Comments:212

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,028,839 · Engagements 10,349 · Rate 1.0% Posts 345 · Views 0 · Avg Likes 10,349 · Avg Comments 212 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 13-17: 8% 35-44: 6%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	ITALY (81%) ARGENTINA (3%) UNITED STATES (2%) MEXICO (2%) BRAZIL (2%)	Top regions: ITALY (81%), ARGENTINA (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 10,349 avg likes/post	best engagement: Instagram 10,349 avg likes

Top Brand Affinities

Warner Music

Score: 53.42

Intimissimi

Score: 30.39

Auchan

Score: 27.61

Liu Jo

Score: 20.19

Alcott

Score: 19.68

Elisabetta Franchi

Score: 19.59

Emporio Armani

Score: 14.29

Superga

Score: 13.91

Calzedonia

Score: 11.22

JACQUEMUS

Score: 10.94

Pull&Bear

Score: 7.69

Arezzo

Score: 7.67

Brand	Category	Score
Warner Music		53.42
Intimissimi		30.39
Auchan		27.61
Liu Jo		20.19
Alcott		19.68
Elisabetta Franchi		19.59
Emporio Armani		14.29
Superga		13.91
Calzedonia		11.22
JACQUEMUS		10.94
Pull&Bear		7.69
Arezzo		7.67
Dolce & Gabbana		7.64
Alfa Romeo		5.86
Kappa		5.70
Versace		5.36
Ryanair		5.33
OOTD Magazine		5.05
Dsquared		4.88
Campari		4.79
Daniel Wellington		4.75
Alexander McQueen		4.61
Moncler		4.56
Kiko		4.39
ASOS		4.21
Dr. Martens		4.06
Polaroid		4.01
Selfiegram		3.99
ABC		3.99
Fendi		3.84
Pantone Inc		3.64
Moschino		3.60
Lindt		3.60
Valentino		3.59
Ferragamo		3.40
Stradivarius		3.12
Montblanc		3.11
Tiffany		3.11
Primark		3.03
Bershka		2.90
musical.ly		2.89
Balenciaga		2.68
Pizza Lover		2.58
Nutella		2.40
Pandora		2.34
Timberland		2.33
TOM FORD		2.32
Benefit Cosmetics		2.25
Fila		2.20
Tommy Hilfiger		2.14