Rihanna

Rihanna — pop artist from BB.

Rihanna, a globally renowned artist, has showcased remarkable versatility by seamlessly blending various genres like pop, dancehall, R&B, EDM, and adult…

Influence: 97.37% Fanbase: 95.89% Trending: 98.11% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 11.14% • Very Strong

As of 2025-10-11

210,873,581

Social Media Followers

As of 2025-10-11

00:00:00

Hours Airplay

2025-11-28 00:19:12 UTC

Genres

popdance poppoppost-teen popbarbadian popmainstream popr&b, funk & soulurban contemporarycontemporary r&b

Biography

Rihanna, a globally renowned artist, has showcased remarkable versatility by seamlessly blending various genres like pop, dancehall, R&B, EDM, and adult contemporary in her music career. From her explosive debut with "Pon de Replay" in 2005 to her chart-topping hits like "Umbrella" and "Only Girl (In the World)," Rihanna has continually pushed stylistic boundaries with albums such as Good Girl Gone Bad, Rated R, and Anti, earning multiple Grammy Awards and platinum certifications along the way. Her collaborations with industry heavyweights like Jay-Z, Eminem, and Kendrick Lamar further solidified her status as a leading figure in contemporary music.

Born Robyn Rihanna Fenty in Barbados, Rihanna's journey to superstardom began with a chance encounter with producer Evan Rogers, leading to her signing with Def Jam Recordings in 2005. Her early albums, Music of the Sun and A Girl Like Me, set the stage for her groundbreaking success with Good Girl Gone Bad and subsequent albums like Loud, Talk That Talk, and Unapologetic. Rihanna's musical evolution continued with Anti in 2016, featuring hits like "Work" and "Love on the Brain." Despite a break from releasing music in the late 2010s, she made a triumphant return in 2022 with "Lift Me Up," showcasing her enduring talent and impact on the music industry.

Top Brand Affinities

Report Date: 2025-10-11

Rihanna is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (13,750,000 avg views per post); Instagram builds the community layer. Affinity data highlights JACQUEMUS, MISSGUIDED, Calzedonia, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rihanna score 1.25% — Moderate bucket.

Brand: JACQUEMUSBrand: MISSGUIDEDBrand: Calzedonia

Followers:210,873,581

Engagements:2,643,243

Rate:1.3%

Posts:5,249

Avg Likes:2,568,114

Avg Comments:21,648

Avg Views:14,162,770

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 210,873,581 · Engagements 2,643,243 · Rate 1.3% Posts 5,249 · Views 14,162,770 · Avg Likes 2,568,114 · Avg Comments 21,648 · Avg Views 14,162,770	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 13-17: 7% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (23%) BRAZIL (13%) INDIA (4%) NIGERIA (4%) FRANCE (3%)	Top regions: UNITED STATES (23%), BRAZIL (13%), INDIA (4%)
Platform Engagement	Instagram: 1,307,340 avg likes/post · Tiktok: 13,750,000 avg views/post · Youtube: 412,770 avg views/post	Best reach: Tiktok 13,750,000 avg views; best engagement: Instagram 1,307,340 avg likes

Top Brand Affinities

JACQUEMUS

Score: 11.14

MISSGUIDED

Score: 6.69

Calzedonia

Score: 6.46

Steve Madden

Score: 5.82

KARL LAGERFELD

Score: 5.33

Coach

Score: 4.35

NARS Cosmetics

Score: 4.10

Fenty beauty

Score: 4.08

Fendi

Score: 3.52

Hilton

Score: 3.40

FashionNova

Score: 3.36

Pull&Bear

Score: 3.21

Brand	Category	Score
JACQUEMUS		11.14
MISSGUIDED		6.69
Calzedonia		6.46
Steve Madden		5.82
KARL LAGERFELD		5.33
Coach		4.35
NARS Cosmetics		4.10
Fenty beauty		4.08
Fendi		3.52
Hilton		3.40
FashionNova		3.36
Pull&Bear		3.21
Christian Louboutin		3.16
BALMAIN		3.12
Benefit Cosmetics		3.07
Too Faced Cosmetics		3.01
Lollapalooza		2.96
Stradivarius		2.96
Hennessy		2.93
Kylie Cosmetics		2.88
NYX Cosmetics		2.67
Versace		2.62
Topshop		2.60
Coachella		2.58
Anastasia Beverly Hills		2.57
Marc Jacobs		2.54
TOM FORD		2.52
Forever 21		2.50
Urban Outfitters		2.47
Vogue		2.44
Polo Ralph Lauren		2.43
Garnier		2.42
Urban Decay Cosmetics		2.40
Victoria's Secret		2.39
Dr. Martens		2.33
Yves Saint Laurent		2.31
ASOS		2.29
Timberland		2.28
Gymshark		2.28
SheInside		2.26
Moschino		2.24
shein		2.24
Dolce & Gabbana		2.15
Tarte Cosmetics		2.13
Balenciaga		1.97
Kodak		1.95
Make Up For Ever		1.95
Michael Kors		1.90
The North Face		1.88
Louis Vuitton		1.83