Rihanna
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-07
210,371,761
Social Media Followers
As of 2025-09-07
00:00:00
Hours Airplay
Updated 2025-10-03 18:56:23 UTC
Genres
Scores
Biography
Born Robyn Rihanna Fenty in Barbados, Rihanna's journey to superstardom began with a chance encounter with producer Evan Rogers, leading to her signing with Def Jam Recordings in 2005. Her early albums, Music of the Sun and A Girl Like Me, set the stage for her groundbreaking success with Good Girl Gone Bad and subsequent albums like Loud, Talk That Talk, and Unapologetic. Rihanna's musical evolution continued with Anti in 2016, featuring hits like "Work" and "Love on the Brain." Despite a break from releasing music in the late 2010s, she made a triumphant return in 2022 with "Lift Me Up," showcasing her enduring talent and impact on the music industry.
Rihanna is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily female (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (16,950,000 avg views per post); Tiktok builds the community layer. Affinity data highlights boohoo, JACQUEMUS, Topshop, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 210,371,761 · Engagements 2,674,502 · Rate 1.3% Posts 5,239 · Views 17,362,770 · Avg Likes 2,608,732 · Avg Comments 20,055 · Avg Views 17,362,770 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (12%) INDIA (5%) FRANCE (4%) NIGERIA (4%) |
Top regions: UNITED STATES (21%), BRAZIL (12%), INDIA (5%) |
| Platform Engagement | Instagram: 990,927 avg likes/post · Tiktok: 16,950,000 avg views/post · Youtube: 412,770 avg views/post | Best reach: Tiktok 16,950,000 avg views; best engagement: Tiktok 1,600,000 avg likes |
Top Brand Affinities
boohoo
JACQUEMUS
Topshop
Steve Madden
Pull&Bear
Coach
Dr. Martens
NARS Cosmetics
UGG
FashionNova
Urban Outfitters
Stradivarius
| Brand | Category | Score |
|---|---|---|
| boohoo | 8.85 | |
| JACQUEMUS | 6.30 | |
| Topshop | 4.74 | |
| Steve Madden | 4.73 | |
| Pull&Bear | 4.63 | |
| Coach | 4.31 | |
| Dr. Martens | 4.24 | |
| NARS Cosmetics | 4.20 | |
| UGG | 3.94 | |
| FashionNova | 3.60 | |
| Urban Outfitters | 3.48 | |
| Stradivarius | 3.43 | |
| Fenty beauty | 3.42 | |
| TOM FORD | 3.41 | |
| Benefit Cosmetics | 3.35 | |
| shein | 3.20 | |
| Marc Jacobs | 3.13 | |
| Dolce & Gabbana | 2.98 | |
| BALMAIN | 2.96 | |
| Moschino | 2.93 | |
| Kodak | 2.83 | |
| Lancôme | 2.74 | |
| SheInside | 2.73 | |
| Kylie Cosmetics | 2.70 | |
| Nickelodeon | 2.65 | |
| Hennessy | 2.60 | |
| NBC | 2.51 | |
| Polo Ralph Lauren | 2.49 | |
| MTV | 2.48 | |
| Lululemon Athletica | 2.40 | |
| Vogue | 2.39 | |
| ASOS | 2.39 | |
| Make Up For Ever | 2.32 | |
| Forever 21 | 2.30 | |
| Yves Saint Laurent | 2.25 | |
| Primark | 2.24 | |
| New Balance | 2.24 | |
| Showtime | 2.24 | |
| Coachella | 2.23 | |
| Victoria's Secret | 2.19 | |
| Target | 2.18 | |
| Christian Louboutin | 2.16 | |
| Garnier | 2.16 | |
| Fendi | 2.16 | |
| Lollapalooza | 2.16 | |
| Los Angeles Lakers | 2.11 | |
| Anastasia Beverly Hills | 2.07 | |
| Versace | 2.07 | |
| Timberland | 2.05 | |
| Sunnies Studios | 1.99 |
Official Profiles
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LoginArtist: Rihanna
The map shows every radio station that aired Rihanna today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-08-27)
Total: 109,075,774
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
90,993,735 | 83.42% |
| [+] |
Last.fm |
7,869,340 | 7.21% |
| [+] |
Pandora |
5,859,328 | 5.37% |
| [+] |
Yandex |
4,282,025 | 3.93% |
| [+] |
Jiosaavn |
71,346 | 0.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-29)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-29 04:29:27 | Rude Boy | Discoradio | Lombardy, IT | 208 |
| 2025-08-29 04:29:22 | Love the Way You Lie (album version) | Mix 106.5 FM | Baltimore, MD, US | 259 |
| 2025-08-29 04:28:52 | Only Girl (In The World) - Extended Club | CING-FM [Fresh 95.3 FM] | Hamilton, ON, CA | 5 |
| 2025-08-29 04:28:12 | What's My Name | WKTU | New York, NY, US | 200 |
| 2025-08-29 04:27:29 | Bad (Remix feat. Rihanna) | KSFM-FM (KSFM Sacramento 102.5 FM) | Sacramento, CA, US | 4 |
| 2025-08-29 04:27:17 | Disturbia | Hit 107 | Adelaide, AU | 3 |
| 2025-08-29 04:26:08 | Umbrella | KLLC-FM | San Francisco, CA, US | 214 |
| 2025-08-29 04:25:42 | Unfaithful (Album Version) | RTR - Radio Rumantsch | Chur, CH | 170 |
| 2025-08-29 04:25:41 | What's My Name | KYMT-F2 Real 103.9 | Las Vegas, US | 231 |
| 2025-08-29 04:25:26 | Te amo | Gay SA Radio | Pretoria, ZA | 198 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |