Right Said Fred

Right Said Fred — hip-hop & rap artist from GB.

British dance-pop trio Right Said Fred achieved a U.S. number one hit in 1992 with their novelty song "I'm Too Sexy," inspired by male models. The success of…

Influence: 54.33% Fanbase: 31.19% Trending: 65.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 46.89% • Very Strong

As of 2025-09-08

47,085

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:28 UTC

Genres

hip-hop & raphip houseeuropeaneurodanceeuropop

Biography

British dance-pop trio Right Said Fred achieved a U.S. number one hit in 1992 with their novelty song "I'm Too Sexy," inspired by male models. The success of the single led to further hits in the U.K., but they struggled to replicate their American success. Despite being labeled a one-hit wonder in the U.S., the group continued to release albums and tour extensively in Europe, finding success in Germany and the U.K. with charting singles and albums.

After their initial breakthrough, Right Said Fred faced challenges in maintaining their success in the U.S., leading them to focus on building a strong fan base in Europe, particularly in Germany. Despite limited commercial success in America, the group continued to release albums and tour extensively, finding chart success in Germany and the U.K. with singles like "You're My Mate" and albums such as Fredhead and Stand Up. Their later releases, including I'm a Celebrity and Stop the World, showcased their enduring ability to create catchy pop tunes with a humorous twist, culminating in their 2017 album Exactly!, which was funded by their loyal fanbase.

Top Brand Affinities

Report Date: 2025-09-08

Right Said Fred has momentum with 25-34 & 35-44 audiences—particularly in UNITED KINGDOM, BRAZIL, UNITED STATES. A heavily male (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 483 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, Warner Music, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Right Said Fred score 0.12% — Low bucket.

Brand: ITVBrand: Warner MusicBrand: MOOG

Followers:47,085

Engagements:56

Rate:0.1%

Posts:2,554

Avg Likes:55

Avg Comments:3

Avg Views:695

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,085 · Engagements 56 · Rate 0.1% Posts 2,554 · Views 695 · Avg Likes 55 · Avg Comments 3 · Avg Views 695	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 29% 45-64: 19% 18-24: 17%	Largest: 25-34 (33%); next: 35-44 (29%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED KINGDOM (18%) BRAZIL (15%) UNITED STATES (15%) GERMANY (7%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (18%), BRAZIL (15%), UNITED STATES (15%)
Platform Engagement	Instagram: 29 avg likes/post · Tiktok: 483 avg views/post · Youtube: 212 avg views/post	Best reach: Tiktok 483 avg views; best engagement: Instagram 29 avg likes

Top Brand Affinities

ITV

Score: 46.89

Warner Music

Score: 28.45

MOOG

Score: 27.13

Marks & Spencer

Score: 18.25

Victoria Beckham

Score: 16.89

Amazon Music

Score: 16.36

All Saints

Score: 15.96

Akg

Score: 14.94

Morrisons

Score: 13.85

Ableton

Score: 13.76

Waitrose

Score: 13.71

Mixcloud

Score: 13.26

Brand	Category	Score
ITV		46.89
Warner Music		28.45
MOOG		27.13
Marks & Spencer		18.25
Victoria Beckham		16.89
Amazon Music		16.36
All Saints		15.96
Akg		14.94
Morrisons		13.85
Ableton		13.76
Waitrose		13.71
Mixcloud		13.26
Sainsbury's		12.27
British Airways		11.94
Sennheiser		11.60
ASDA		11.36
Akai		11.00
Vauxhall		10.47
Pioneer		10.28
Easyjet		9.17
BBC		8.98
Pro Tools		8.72
Tesco		8.69
Costa Coffee		8.67
Next		8.63
ALDI		8.10
Selfridges		7.72
Moët & Chandon		7.51
Tate Modern		7.13
Columbia Pictures		6.72
Vivienne Westwood		6.64
Cadbury		6.64
Pfizer		6.61
MATTEL		6.26
Lidl		6.10
Ryanair		6.03
Alexander McQueen		5.54
MTV		5.38
iHeartRadio Music Awards		5.34
Baileys		5.28
NBC		5.16
KARL LAGERFELD		5.09
Kickstarter		4.92
Heinz		4.84
TOM FORD		4.26
Summit Entertainment		4.24
Sega		4.19
Guinness		4.14
Leica		4.08
Spotify Music		3.97